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Geo Targeting

Geo Targeting Adverts



1:39 pm on May 23, 2006 (gmt 0)

5+ Year Member

Hi There

I have a content site that is 10 years old, very establsihed in google, ranks well. I make revenue serving adsense and am now starting to find some of my own advertisers.
The problem I have is :
The one advertiser I have taken on is UK based and only wants his ads shown to UK visitors.

While thats simple enough to do I am just worried about a possible negative impact on Google. Basically all that will happen is people in the UK will see exactly the same page as anyone else see's except they will also see a few adverts for UK visitors. I guess google wont see the adverts because they crawl from US IP's.

Funny thing is this is exactly what google does with adsense - they serve differnt ads depending on where u are in the world - so logically I know it should be okay but I dont wantto take any chances.

Anyone got any experience with this kind of stuff?


12:23 pm on May 24, 2006 (gmt 0)

5+ Year Member

Nobody can comment?


12:36 pm on May 24, 2006 (gmt 0)

WebmasterWorld Senior Member trillianjedi is a WebmasterWorld Top Contributor of All Time 10+ Year Member

Hi Juzzid and welcome to WebmasterWorld!

This is a perfectly legitimate reason for cloaking.

That said, will you actually be serving the ads to SE bots anyway? I would think probably not, in which case they won't even notice.



9:00 am on May 25, 2006 (gmt 0)

5+ Year Member

Google bots and visitors from the usa will see no ads while UK bots and UK visitors will see the ads. Its done using a IP databse to determine where the visitors are coming from. Other than the ads all the content, tags , etc are the same.


2:38 pm on May 25, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

There aren't any major bots with UK IP addresses. There are a few 2nd tier SEs in the UK, though, such as Mirago.

I don't think you'll have any search engine problems with geotargeting.


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