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A/B split testing

What's the deal?

     
2:51 pm on May 21, 2006 (gmt 0)

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I am considering some A/B split testing. This uses redirects to different versions of a home page, for example, and then tracks conversions. Is this considered cloaking? If so, what do all the major players do for split testing (ie: Dell, Amazon)?
2:31 pm on May 22, 2006 (gmt 0)

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> Is this considered cloaking?

No.

But, it might be considered "using sneaky redirects".

> hat do all the major players do for split testing (ie: Dell, Amazon)?

Their pages are written dynamically. There is no need for redirection.

4:07 pm on May 22, 2006 (gmt 0)

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Thanks.
What is a static site supposed to do if they want to do split testing?
1:56 am on May 23, 2006 (gmt 0)

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It isn't as easy to do split testing with a static site. I don't recommend using JavaScript/CSS to do it because you could get a hidden text penalty.

Maybe you could use Server Side Includes to do it?

3:27 pm on May 23, 2006 (gmt 0)

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Thanks for the help.