Cloaking to misdirect competitors

From an older post

[Lyndsay]

One reason to cloak is to misdirect your competitors, who may be reverse-engineering your well-ranked page so they can hopefully rank right up there with you.

Is this not frowned upon?

[volatilegx]

Sure -- by your competitors :)

[Lyndsay]

heh, they're doing it to me ;)

Thanks. Sometimes it's hard to tell what is "good" cloaking and "bad" cloaking.