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For example, page A in my site ranks well in Google for keyword x. But I want page B to rank well for keyword x, so on page A I put in some code that checks to see if the referrer was Google and if so then Response.Redirect to page B. So now when a Googler searches for x, page A shows up in the results but when they click it they are taken to page B. So I'm not really hiding page A or page B, just redirecting traffic a little.
Has anyone else used this technique? Is it considered cloaking?
That is no different from landing on a webmasterworld page from google and it shows the highlighting of the words you searched for on google. WebmasterWorld obviously checks the referer and desciminates accordingly.
Eg: Try this search and click on the first link [google.com]