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Unfortunately, I've been somewhat limited in terms of what I could do to get organically ranked. I've got a nice DMOZ listing, and over the last few months, have slowly but surely picked up some quality inbound links.
My domain/company name is unique, and ranks at the top fo the listings when directly searched on. I'm starting to see good rankings on deeper pages in my site from product descriptions and other normal text. For example, I rank fairly well on phrases like "red widgets for women," but not at all on just "red widgets."
While I can try and tune some of the content of product pages to help SEs understand what I'm selling, I'm sort of stuck on the homepage.
Like most other home pages in my industry, my page is graphically intense, but textually light (as in, almost zero text). Think Victoria's Secret or J.Crew as the model here.
I'm wondering if perhaps I should cloak some text for SEs that gives a description of the purpose of my site and what visitors are likely to find. I also must say that I'm fairly risk averse. Though getting banned from the rankings wouldn't necessarily cause me great harm today (given the relative lack of traffic coming organically), I'd hate to close off that avenue for all time.
As an aside, does having a site penalized cause any problems for Adwords accounts?
