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So looking for tips I've been trying to work out how one of the biggest players in the (UK) market get's their top 5 ranking for these phrases and I'm completely stumped: none of the phrases (or words) appear on their pages; their page rank is 5 and below (lower than ours); they have very few good backlinks; and their page design/html is poor.
Their home page is cached in Google and it matches the current one so I originally discounted the idea of cloaking, but I've just noticed that their homepage is the _only_ page that seems to come up in the SERPs - every other page (site:url search in Google) is uncached and has no title or description.
Is this an indication of cloaking?
You should look into mod rewrites as a way to put more dynamic pages infront of the search engines instead of cloaking.
Indeed you can, and they are all uncached and have no titles or descriptions as I mentioned in my post.
> You should look into mod rewrites as a way to put more dynamic pages infront of the search engines instead of cloaking.
The site is already making extensive use of mod_rewrite, and our pages are well indexed (2,500 entries in Google at last count). We also had another page rank hike last week, so our home page is now PR6 and many interior pages are PR5.
Our competitor's home page is also now PR6, but internal pages are mostly PR0.