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The idea being so that content which can't normally be indexed gets included in google. However when the user clicks on the google links they will have to register on the site before being taken to the relevant page.
I believe this to be cloaking but a US partner company believe its fine and has been successful for them.
Any thoughts or experiences will be appreciated.
Don't let this say to you 'Ohhhhh, if WW does it, it's OK.' They don't and the only person who can tell you it is OK is the big bad G itself; send them an e-mail already!
At least that's how I understand it; I know the MHO doesn't really count for much, but perhaps just 2 cents or something? :-)