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Can anyone help me identify the tell-tale signs of potential cloaking, if there are any?
I just like to know what I am up against, if I am J
Thanks in advance
Compare the cached page (what Googlebot saw) with the actual page. Focus on the title and the snippet that's in the SERPs. If a page is NOT cached, be very suspicious and check them out further on other SEs.
On Ink and Fast:
Compare the title and description in the SERPs to the actual page. Fast also has snippets worth checking.
Other tricks include visiting a site using a search engine's user agent string but this is only effective on "weak" cloaking. It won't work if the cloak relies on IPs or both IPs and user agents.
Unfortunately, cloaking done well is undetectable to all but the SEs. Fortunately, it's a lot of work and often it's not done very well.