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(edited by: Brett Tabke)
Third, there is no hidden text in the top results that I can see. I do see, 4-5 modest pr valued sites with a fairly decent set of back links and are highly relavant to the search in question. A couple are pretty full of "alt" tag text, but Google doesn't use alt tags.
There's no spam or anything that got those rankings - they were acquired on merit.
As for cloaking and Google. There are mostly non-se related considerations that are worth while.
(edited by: engine at 9:43 am (utc) on April 17, 2002)
You could probably easily beat them by not emulating their approach, use a lighter SEO hammer than they chose, if you know what I mean.