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Sure it's possible to do both. You can show optimized text to the bots and forward the humans to your MySQL generated pages. With a lot of cloaking programs, you can grab the human versions using a standard URL, which means you can do the URL encoding if necessary, by which I mean the information after the "?" mark in the URL.
I don't want to mention any specific product names here (doing so would break forum rules, I believe), but if you stickymail me I can give you some ideas.
Show the spiders the html product page(s) while visitors see your product index page(s).
As double protection, I call the function from the cloaked page with a "!". That is: If this is NOT a spider, don't let them see this cloaked page but send them to the actual product index.
The product index page says the opposite: If this is a spider send them to the "cloaked" html page so they can see what we have to offer.