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A quick question for you all. I'm afraid I believe I already know the answer but I'll ask any way. If "someone" was cloaking a site for google and got caught will that result in a ban at the next update or a penalty?
And what if any course of action can be taken to rectify the situation. Is there any point in cleaning the site up and contacting google?
Any ideas very very welcome.
IMO it depends on how different and/or misleading the page is compared to the "regular" page. If it is misleading or uses any typical spam tricks then it will be removed and possibly banned.
> Is there any point in cleaning the site up and contacting google?
If you know you have used some spamming approach and been caught, it is always worthwhile to clean up and rectify the problem with the SE in whatever manner is appropriate, including contacting the SE. However, I would wait for an index cycle or two before doing anything, sometimes pages or entire sites disappear for no apparant reason and then come back on the following update.