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I am building a site for a local Guest House.
I amusing the key words b&b and bed & breakfast and I have words as the main content on the page.
When I submit the page to “w3c Markup Validation Service” it has told me to change the words to b&b, bed & breakfast. This now has been done the page passes the validation.
So when I go to optimize the page, so I can submit it to the search engines. The software is not recognizing the words b&b bed & breakfast despite those two words being in the description and keyword tags.
Any suggestions?
It expects an ampersand (&) to begin an entity reference when it is followed immediately by a character. If you spread it out to "b & b", there's no problem.
Incidentally, I believe the SEs do not use ampersands in the search query.
Google says:
"&" is a very common word and was not included in your search.
Overture says:
Keywords=bed+%26+breakfast
Overture's keyword suggestion tool indicates no searches for "bed & breakfast", but around 30,000 for "bed and breakfast" during the past month.
I suggest you make your keywords "bed,breakfast,b b,bed breakfast, b and b,bed and breakfast,b & b,bed & breakfast", and use the entity reference in your content (&).
It'll validate and reflect the text SEs will look for.
[edited by: tedster at 1:15 am (utc) on Oct. 1, 2004]
[edit reason] Turn off graphic smilies [/edit]