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And then in the link that points to that bookmark...
<a href="file.htm#bookmark-name>Bookmark Name</a>
They are actually referred to as destination anchors.
From the W3C - 12.1.3 Specifying anchors and links [w3.org]
name = cdata [CS]
This attribute names the current anchor so that it may be the destination of another link. The value of this attribute must be a unique anchor name. The scope of this name is the current document. Note that this attribute shares the same name space as the id attribute.
[edited by: pageoneresults at 4:40 pm (utc) on July 3, 2003]
From the W3C - 4.10. The elements with 'id' and 'name' attributes [w3.org]
In reference to HTML4.0
From the W3C - 12.2.3 Anchors with the id attribute [w3.org]