Optimizing for .CFM

Out of my depth

[Agnew73]

I optimize all of my site in HTML and spoke with a client about optimizing their site. It wasn't going to be extensive--just a few hours work with META, H1, H2. The "Brett's Rules" fundamentals basically. I received the site this morning and she hadn't told me the site was in Cold Fusion. Completely out of my depth. I've done all the keyword research for her and don't want to leave her hanging. Does anyone have any suggestions? Thanks in advance.

[pixel_juice]

It shouldn't make any difference that the site uses cold fusion - you can still use meta tags and headers in exactly the same way.

[Marcia]

Those long .cfm URLs (with session ID's) won't get crawled. And meta tags wont do the job.

There are some software add-ons and processes to change the URLs, but if all you got paid for is a little work on flat pages you're in for a lot more and it's really up to the developer to implement those.

I've been in the situation - twice, actually - and the developers wouldn't do a thing to change it. Plus, all the dynamic pages within categories had the same, identical titles, headers and all.

>>just a few hours work with META, H1, H2.

Those won't do it, the easiest way other than a fix for the dymamic pages is to create html content pages and just link into the shopping cart from there.