Website Linking Structure

Want to restructure, but have good traffic

[Birdman]

Hello everyone,

I just moved this site to another host where I have access to db's and php. I'd like to clean the site up, as far as the link structure is concerned and go partially dynamic.

The site is really getting good traffic, but the conversion ratio is not where I'd like it to be.

My question is:
Should I leave the structure alone and just try to spruce up the point of sale pages, or should I change the structure(for the better) and put up permanent redirects for all(lots) of the pages that will move. I don't want to chance losing the good traffic by moving pages all over the place, but if it's completey safe I'll do it. After all, it will make my life alot easier if I restructure.

[Nick_W]

Do it. If you think it will help conversions and you're careful with your redirects I don't see a problem. Good luck with it ;)

Nick

[Birdman]

Ok! Thanks Nick. The site has great potential if I get it right this time. This will be redesign #4! I keep hangin' around here and learning more good stuff ;)