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Having a CEO who gets it is also really important. You don't need a huge team for usability if people are making the right decisions along the way......we need to measure and understand where clutter is having a negative effect, and then optimize those pages, maybe by getting rid of some things that aren't working. It's more fun to create new things... but sometimes you have to focus on removing things as well.
Google should be like a Swiss Army knife: clean, simple, the tool you want to take everywhere. When you need a certain tool, you can pull these lovely doodads out of it and get what you want.So on Google, rather than showing you upfront that we can do all these things, we give you tips to encourage you to do things these ways.
