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"Keyword-A" is has 3 Sponsored ads on top and 3 on the bottom. Now, *only* position 1 at the top is showing Ask.com PPC ads, the rest are being fed from Google.
So, if 1st place for "Keyword-A" is $2.36 on Ask, and I bid $0.50 for 2nd place, I don't show! If I bid $2.20, I dont show..
BUT... if I bid $0.45 on Adwords, I show.. Yes, "Keyword-A" on my Adword account is only costing me $0.45.
Just plain stupid IMHO. I emailed Ask and got a response (2 days later) saying they were addressing the fact that only the first spot is a placeholder for some keywords and soon the entire top will be available.
I was really hoping Ask would be a nice supplement to Adwords/Overture.. oh well.