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Minimum bid over a dollar for popular terms?

AJ PPC not 5 cents

     
11:35 am on Sep 1, 2005 (gmt 0)

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Thought we'd try out Ask Jeeves PPC as it says minimum bid is 5 cents. But it's not the minimum for popular terms. The interface says our sites will not even listed under certain search terms e.g. "long distant calls" unless we bid $1.50 etc.

Doesn't make it worth using Ask Jeeves PPC unless you have a large budget or are willing to target thousands of unpopular terms and accept the small amounts of traffic from them.

What do other people think?

2:53 pm on Sept 1, 2005 (gmt 0)

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Whatever you pay your ad will be one of the top three spots on results pages. Some categories are filling (check DVD).

I believe if you bid a term untapped in the new ASK system you will bump the AdWords ad currently holding the spot. Those ads are now (or soon will be) on the bottom of the page.

 

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