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It primarily will be based on keyword bidding, but with some measure of relevance, such as click-through rates, factored into the advertiser's ultimate cost. The minimum bid will reportedly start at 5 cents.
Barry Diller is having an impact already, perhaps?
Are they still going to run Google ads as well?
[edited by: jatar_k at 2:40 am (utc) on July 28, 2005]
[edit reason] fixed quote tag [/edit]