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SEARCH ENGINE ASK JEEVES REPORTEDLY plans to soon market its own pay-per-click platform, OnlineMediaDaily has learned. Currently, Google powers sponsored listings on Ask Jeeves. Reportedly, Ask Jeeves' paid search will look similar to Google's system. It primarily will be based on keyword bidding, but with some measure of relevance, such as click-through rates, factored into the advertiser's ultimate cost. The minimum bid will reportedly start at 5 cents.
Full story here [publications.mediapost.com]
Seems the sensible route - seeing as they have been playing around with their own advertising - they may as well do it properly... I would advertise :)
Wonder if they buy MIVA to get a good foothold... already set up (although the platform would need a complete redesign!)
You are thinking too small. AJ is not their only property viable for PPC. In addition, the current set up right now means that even with a #1 organic position, you are actually #11. Being at number 1 or 3 will likely increase click throughs. I'm not saying the traffic will be massive, I'm just saying that remember that AJ does have some market share - and a whole slew of internet real estate.
I'm not saying the traffic will be massive
Exactly - but provided it is good quality and justifies the set up time (which I know it will) then it will be a good thing!
Let's hope they do not go down the route of allowing any old affiliate to take the PPC feed - therefore devaluing the offer and reducing the ROI.
Unless they can seriously increase market share its pointless. Ask just hasnt got the traffic, its as simple as that, well not in the UK anyway.
Our site sees more traffic from the likes of Dogpile and searchy (who) than Ask.
Also, having had top paid premium branding on Ask imo even with top positions you dont get many hits compared with Google, Yahoo or MSN. Whilst you can argue that extra traffic is extra traffic unless they can seriously up the market share imo its not worth the effort.
Will certainly keep an eye on this one incase they did a major market deal and could secure greater market share. A deal with someone like Miva could be a good idea.
AskJeeves has a small market share, but they have quality traffic. I'd be willing to pay more for their users to see my ads than for users at most engines. And Ask owns some other decent properties: Excite, MyWay, IWon. If you add them all up, you get a fair share of eyeballs.