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Was a cartoon / animated version of Jeeves strutting down the street looking as cool as well, a butler named Jeeves can look.
Kinda funky music playing with the ad - don't know what it was (and asked Jeeves [web.ask.com] but he didn't seem to know either...).
The tag line was something along the lines of "Ask Jeeves - the Find Engine". Or something like that.
I do like AJ though (despite a full page of sponsored links in some SERPs) - with their recent change of ownership I think they certainly will become a larger player over the next year or so. Perhaps not in the direct search market, but certainly along the lines of the Y! and MSN "search embedded within other products" model.
Not sure what young marketing scamp came up with that but it seems a little... overpainted. Sometimes sticking with the status quo is much better than trying to re-invent the wheel. Next thing they'll try renaming the internet for marketing purposes...
I agree. I believe Diller will dispose of the good butler once ASK is completely in the fold. Many parents counsel their children to avoid funny looking old men like Jeeves. "ASK" will do just fine.
He was a cute mascot but the internet is grown up now.
The first 10 listed are from google then you get the ask results.
After this if your still looking and you click page 2 you get another 10 google adverts followed by ASKs own results.
So whats the point?.
Position 1 in the ASK results SERPS is position 11 and God help you if your position 11+ in the natural SERPS because anyone looking for you will need to have gone past 20 Google PPC adverts and 11 ASK SERPS ie you are position 31 onwards before they find you!.
Waste of time. Unless the TV adverts are funded by Google - may as well be.
It seems like someone in marketing is assuming a bit too much brand awareness.
I think the idea of ASK is great and i know a good number of people who like to use it, my wife included however, i just think that its results are next to useless!.
If i want to see the top ten Google sponsored adverts i would go to Google for them not ASK Jeeves.
I cant see any point using a search engine that lists the top ten answers as google adverts. Often they are not even of any use to you. Even my wife is now noticing that she cant find the right site with ASK and is now using the msn search!
Until ASK change the results layout i will continue to avoid them.