Is this an example of corporate portal branding that we may see from other SEs? MyWay claims total freedom from overt ads yet on each page of Dell.myway.com the Dell logo resides on the top of the page.
Does this suggest a new wave of portal branding is in the future in similar smaller portals?
Can SEMs expect to see adjusted SERPs in searches from these sites? Wouldn't Dell expect higher placement from ASK on their own site?