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We are a bit unsure of this, never having been chased by a major league search engine before.
Does anyone know if the CTR is good on this position, and whether their deal is worth while?
Having said that I have no direct experience of whether this particular deal is good or not.
Maybe you could enter into a short term contract (like a month) with an option to extend for a greater period of time, to trial it. See how creative the sales person will be, in order to secure your bussiness.