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$30 is less than a $1.00 a week.
I have customer who have spent $18 (for the 2nd onwards URLs) who, in the past 12 months have received over 900 clicks. That is a pretty low (calcualted) CPC.
That one is a little different, it is an org without much cash at hand
and I am trying to figure out what can be achieved by spending just a few $ here and there
Find a site that is in the same or complimentary niche, pitch the webmaster personally (phone calls to voice mail followed up with email work great) and make a deal to cross-promote subtly within the site.
Chances are he's in the same boat as you.