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Ask.com The Last PFI SE

ASK is the only major SE to accept paid inclusion w/o CPC

     
4:23 pm on Mar 16, 2004 (gmt 0)

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Just re-assessing my budgets for PFI, and it appears that Ask.com is the only major search engine accepting subscription urls (w/o the CPC thrown in).

I used to budget in 5 engines for PFI, but Yahoo! just took care of that for me. I'm taking a wait-and-see approach on the "paid organic" model. Ask.com Site Submit is *it* for now.

7:04 am on Mar 17, 2004 (gmt 0)

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Lets not forget that Ask Jeeves recently purchased Excite. This could see their market share increase from approximately 3% to about 7% (depending on the mix of results that are served).

Warren

5:51 pm on Mar 17, 2004 (gmt 0)

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I've yet to come across an advertiser who's getting more than 3-4% of total paid traffic from Ask and the other properties it just bought (iWon, Excite, etc).

Anyone have a different point of view on that? Anyone getting the 7% that the market seems to believe Ask Jeeves now represents?

11:11 pm on Mar 17, 2004 (gmt 0)

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shorebreak

Sorry if I did not make myself 100% clear.

The purchase has only just been made. Whilst this could increase Ask Jeeves market share to 7% (as quoted in the press releases) it won't happen over night, because of the technical and business issues required to change over the back end technology.

Look at how long it took other portals to do it! So it won't happen over night...but it should happen at some point.

There are lots of people that are doing quite well with Ask Jeeves and the traffic it provides.

11:20 pm on Mar 17, 2004 (gmt 0)

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I've yet to come across an advertiser who's getting more than 3-4% of total paid traffic from Ask...

In the United States, Ask Jeeve's market share is reportedley 3.5% so your numbers (3-4%) are on target to what it should be.

 

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