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Ask Jeeves' Smart Search for Products is the result of a comprehensive study of online and offline shopping needs and behaviors commissioned by the Ask Jeeves product team. The study determined that consumers have different information needs at different points of the shopping cycle, including reading reviews, evaluating features, identifying similar items, comparing prices, and finding stores when they've decided to make a purchase. Interestingly, research-based information, such as reviews and features, was found to be more important to searchers than price comparisons, which are commonly the default product search result offered by other search sites.
It is powered by pricegrabber.com
Earth shattering indeed :)
This is something they haul out of the closet every year for the holidays like a plastic christmas tree.
See this report [bizjournals.com] from last year.