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Barrons mentioned MS, but also Interactive Corp, Barry Diller's company. Interactive Corporation owns Expedia, Ticketmaster, The Home Shopping Network, Lending Tree, Hotels.com, CitySearch, Evite, and Match.com- whew!
Diller was recently asking for a leg up in Google's serps (couldn't we all use a nudge?), so Search is definitely on this guy's mind, especially the PPC.
What do you think? A good match? Does Barrons know something we don't know?
I think this would be a very interesting match.
There's also a short interview with Barry over at AdAge.com [adage.com].