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The really good news is that the search engine is also cutting down on the number of ads it displays and it will clearly display sponsored links in the results page. The new design goes live at 10pm tonight.
Full article at Web-User.co.uk [web-user.co.uk]
It seems that their banner is very important to them. They won't let it go. It takes up alot of space at the top. I don't know, I think they should find a solution on converting banner ad to some other form of advertisement.
my suggestion. Take out the banner Ad and put it in the current "featured sponsor" and rename it to " Banner Ad". Then change "featured sponsor" to a text based ad, like google adword. This will eliminate the annoying wasted space the current banner ad takes up. If I were askUK user, I'd be annoyed at how much real estate the Tag-Along FRAME is using.
jeevesguy, the tag-along frame in askUK takes up too much space.
The banner is there for good - ask.co.uk have just signed an agreement with Touch PLC - who will be acting as resellers for the banner (see [webmasterworld.com...] ).
Overall this change will probably make the page load much faster (not calling in results from others/less html) - but will reduce further the number of clicks these links at the bottom get.