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Index Express, which has been positioned as an Ask Jeeves service, will match search queries from users "to the highly relevant deep content on an advertiser's Web site," according to Doug Wagner, president of 24/7 Website Results.
Wagner told the E-Commerce Times that because specific phrases yield a higher number of conversions than more general keyword phrases, 24/7 Website Results focuses on getting as specific as possible.
joined:Sept 20, 2000
".....Indeed, the concept of Index Express is "not just getting advertisers or companies' sites listed higher, but rather getting the right query to the right" place and the right information, Naples said......"
It doesn't guarantee rankings, but does it get advertisers or compaies sites listed higher?
Lets hope they don't go the Ink route and include just the homepage and not much else from sites that don't pay to get it.
Is this the gist that everyone else is getting?
As Skibum, correctly mentions, if it is not the same as Inks, rather poor if its not on your front page your bolloxed.
The PFI currently offered is one page (obviously you can pay for every page), this is more, the entire site, basically they are charging you to crawl the entire site and list a relevant page as an advertisement.
This is for relatively large sites/companies, where the ROI/Money pages are buried in their thousands deep in the site.
not sure where they will appear, but though money/cost was not mentioned about this entreprise then i think it would have to be the first result, due to the size of the customers i think this deal/entreprise is trying to attract
agreed, its all about scale, big sites, big money, not sure how the charging will operate, whether its like CPC / entire site PFI / etc.