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Teoma updated "one" site (and a suspicion on demographics)



8:47 pm on May 16, 2002 (gmt 0)

WebmasterWorld Senior Member marcia is a WebmasterWorld Top Contributor of All Time 10+ Year Member

I emailed on April 16th to a webmaster with the first few minor (and only so far) changes for a site. I checked Teoma early yesterday morning for the first time, because there were some Direct Hit entries in the stats, and there was the new title and the description taken right from the brand new noframes - there was nothing there before, and there are no meta tags yet.

That one site is updated as of yesterday, others I checked are still months old. It's Extreme Tracking with only the last few s/e referrals and it's just getting started, not having ranked for anything that gets searched for, but this is the proportion on the last 10:


Even with no Google traffic or rankings (until today, it's just gotten a daily refresh with brand new Google update, yesterday's date), that's not a bad relative number for AJ without having ranked for decent keywords. But it gave a bit of a suspicion - even though it's very miniscule and the odd search terms were irrelevant to what the site's got, all the keywords were and are 100% female searcher oriented. Guaranteed, no man would ever look for any of those keywords.

I could be wrong, but I've got a strong suspicion that it's largely women who use AskJeeves. This site is now ranking very high on a keyword that's got 75,264 Overture searches (some household items) and another that's got 2480 (a type of dolls), so it's just liable to be getting a bit now that it's been updated there with decent keywords. If I see anything half-way promising I'll try a paid page on another site that's also 100% female-oriented.

I can't figure why this was just updated and the others I checked are older than dirt. Not a clue.


3:30 pm on May 17, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

certainly an interesting case to draw upon Marcia,

A single site update in Teoma, which has led to fresh tags and a new listing with Google. Does the site have any directory listings > ODP / Yahoo.

Maybe you found a little golden nugget, which i am not sure from what you have written.

Looking from a demographics angle, maybe the site that you made the changes to, fills a gap, within a determined community that is strengthened by your site.

No meta's, well least we know for a fact that they are not important to Teoma.

Teoma's usage by female's as a majority, heck certainly a claim > i think very unprovable, either way, even by Ask Jeeves. though certainly relevant concerning your tracking for AJ on them all too female search terms

Keep us informed


11:04 pm on May 20, 2002 (gmt 0)

10+ Year Member

My girlfriend uses Askjeeves all the time, even though I keep telling her that google is better. So maybe there's some truth in what you say.


10:50 pm on May 25, 2002 (gmt 0)

I don't know about women, but Ask Jeeves clearly gets a lot of use by students. Many of my AJ search referrals are for strings like "What's the capital of Sweden?" or "How many people live in Switzerland?" (Of course, it's possible that my users from AJ aren't schoolchildren--they could be trivia teams using wireless laptops in bars.)

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