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Either that or it's only worth putting one ad unit in there, because it could be the dupe ads that are slowing down ctr.
I'd love to see someone run a test comparing a page where they have only one ad unit and see how CTR compares w/ adsense.
The whole system contains no innovation whatsoever. Very unimpressed.
CTR is about 1/7th adsense.
It may be a little against the TOS. But there's no intent to defraud and it's to protect our own butts. I'm really curious if the clicks are being counted rigorously.
It's not worth it to me, don't use Overture at all (gave up on them back when they were still goto.com and royally screwed up my account)... and YPN seems like more work than it's worth...but if I were an SEO instead of a webmaster, that's what I'd do.
People will switch for only two reasons:
1) To test the unknown.
2) To cash in with the known.
If there are no glowing reports from the #1 crowd, the #2 crowd will be too sparse to bootstrap it out of beta.
I hope they get that targeting thing fixed, their success will even make AdSense better for those who don't switch.
- Poor ad targeting (probably due to low inventory)
- High EPC (in my case, about 3X Google's)
- Low CTR (much lower than AdSense)
Net result: AdSense is the superior product. But if YPN gets more inventory and can target better AND pays out like it is now per click, it'll surpass AdSense (from a publisher's perspective).
I was hoping some of the category targeting would help me push ads in a more profitable yet similar direction as adsense, but right now I don't see many relevant ads for the one site I have switched over at all.
Guess it doesn't support the notion where someone told me have the adwords advertisers had left google for yahoo.
I ran a test by placing yahoo ads on and area of my website that normally gets a fairly high click through rate with Adsense. After about 4 days it seemed that I was down about 30%, which isn't bad IMO if I can diversify more.
However I did another test by placing yahoo ads in an area that normally gets a low click through rate with Adsense. In this case the click through rate didn't drop as substantially while still providing higher payouts.
So I would say that in my case Yahoo ads do quite a bit better on some pages that already get a low click through rate.
The post about all the spammy people kicked out of Adsense going to Yahoo was very intuitive. I don't suspect that the payouts can remain as high as they currently are because of this. Also, as the number of publishers increase the payouts will go down.
Does anyone know if Yahoo will require approval of each domain after it leaves beta? If they continue being selective then the payout may just stay higher than Google overall.
Also, it seems that the Yahoo ads load just a little bit slower than the Google ads on my site. Has anyone else noticed this? If true it may have a bit to do with the click through rates.