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How are YPN earnings part 2

Revisiting the question

     
6:07 pm on Sep 7, 2005 (gmt 0)

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Trying to decide how many sites to put YPN on that I'm in. At first it looked like people were earning double Google, but then I saw it was about the same. Now that some time has passed, how does it look? Earnings up or down? Are there types of sites that do better than others?
5:25 pm on Sept 19, 2005 (gmt 0)

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Does the fact that YPN's EPC is so much higher than AdSense make you worry that YPN will get you on the hook then lower EPC over time? It doesn't seem likely that Yahoo will be able to afford to pay such higher EPC's for any long period of time.
6:44 pm on Sept 19, 2005 (gmt 0)

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No worries. They have lots of sources of income. If they can cut off the major income stream of google, they win big. They can even run at a loss. And it does bring new people into the Yahoo family.
2:57 am on Sept 20, 2005 (gmt 0)

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I don't see a lack of inventory. My problem is that it does not show when the page opens. Once you refresh the page, in most of the case it shows greatly related ads.
12:56 pm on Sept 30, 2005 (gmt 0)

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Is YPN even working? Three days out of the last four I get the "no activity has been recorded" message. The past three days, 1 click on over 1000 pageviews for .16. I would be far ahead running CPM instead of Yahoo.

I have a feeling that YPN is another failed effort for Yahoo, much like their poor management of Yahoo Auctions.

They continue to be too late to the game and even then they don't have any fresh ideas.

Bottom line: Google is killing them.

4:24 pm on Sept 30, 2005 (gmt 0)

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fearless:

Your experiences don't sum up the experiences of everybody. I know of many publishers (including myself) who have more then doubled their monthly income by simply switching from Adsense to yahoo. I actually broke $20k last month for the first time. Go Yahoo!

7:21 pm on Sept 30, 2005 (gmt 0)

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fearlessrick,

I find ypn for my niche to be great. Ecpm is higher than ever, clicks are fewer but per click cost is great, $0.xx to $x.00. My average cpc more than balances out the fewer clicks.

8:14 pm on Sept 30, 2005 (gmt 0)

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Definitely a decent program. As stated, I figure the lower CTR is because of a small inventory. When many more advertisers sign up, they'll get much better.

Hey, my personal account rep even called me yesterday for feedback. Can you imagine Google doing that?

9:51 pm on Sept 30, 2005 (gmt 0)

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stats seems like they update once a week.. sheeesh.

at 9am i checked stats and saw a couple dollars.. looked at stats at midnight and showed the same amount i saw at 9am.

11:04 pm on Sept 30, 2005 (gmt 0)

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webnoob:

stats update usually every 15 minutes, but there are times I've seen where the stats may be 2-3 hours behind (at most).. to say they update once a week is pretty exaggerated.

1:50 am on Oct 1, 2005 (gmt 0)

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To the Critics,

Guys, this thing is only weeks old. Don't give up yet.

They will work out the bugs with the targeting. I'm sure they have an army of guys working on it around the clock.

On my site the EPC is four times what I average with AS. Even if that dropped in half, when the targeting is fixed income should be excellent.

Months back I had removed AS from underperforming pages in an effort to escape Smart Pricing. YPN is on all those pages now and kicking but, even with the lower CTR.

Give it time.

2:33 am on Oct 1, 2005 (gmt 0)

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I think that yahoo is probably giving a much more generous split in the beta period then they will once it is out of beta.

CTR is about 1/7th adsense.

YPN CTR is only 1/10th of G

Do you think that YPN is losing money during this beta period?

- High EPC (in my case, about 3X Google's)
- Low CTR (much lower than AdSense)

ctr down here about 10%.. but in my niche, earnings are up 30%...

My CTR is rediculous with yahoo. I expect it is poorly targeted ads.

a lower click through and higher payout per click.

my CTR is extremely low, but the clicks are substantially more than they are with Google in my opinion.

Sounds like Yahoo is buying YPN publishers at a loss. I wonder if there is a way to tell if they made money from YPN in their earnings reports.

3:29 am on Oct 1, 2005 (gmt 0)

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> stats update usually every 15 minutes, but there are times I've seen where the stats may be 2-3 hours behind (at most).. to say they update once a week is pretty exaggerated.

then it must vary for each person as i go more than a day without an update..

the "estimated time" does show when it was last updated, but for example, i just checked stats and it shows an estimated amount @ 6am sept 30th. its now almost midnight (oct 1st) and still shows the same balance and the estimated time still shows 6am.

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