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Yahoo's answer to AdSense?

   
2:20 pm on Mar 1, 2005 (gmt 0)

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"Yahoo appears to be testing out a contextual ad program for small websites, like Google's AdSense."

<snip>

[edited by: Jenstar at 12:01 am (utc) on Mar. 2, 2005]
[edit reason] No links to blogs please, as per TOS [/edit]

2:59 pm on Mar 1, 2005 (gmt 0)

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Thanks for the heads-up. I checked out the ads and not surprisingly, they look like G's. Maybe publishers will get some respect now that there's competition. I'll bet Yahoo goes live with this within 2 months.
3:25 pm on Mar 1, 2005 (gmt 0)

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This was bound to happen.. this is a tremendous industry and it'll flourish once Yahoo steps in with some competition.
Great News!
3:31 pm on Mar 1, 2005 (gmt 0)



great news. More competition is always good.
3:44 pm on Mar 1, 2005 (gmt 0)



Questions I'd love to know the answers to:

1) Is this going to be a "me too" product, or will Overture try to capitalize on the AdSense program's weaknesses?

2) Does Overture have the technology to serve highly targeted ads for specific keywords or keyphrases without human intervention, as Google does?

3:52 pm on Mar 1, 2005 (gmt 0)

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1) Is this going to be a "me too" product, or will Overture try to capitalize on the AdSense program's weaknesses?

Only time will tell really.

2) Does Overture have the technology to serve highly targeted ads for specific keywords or keyphrases without human intervention, as Google does?

I think they do. Considering they serve contextual ads for search engines/geo's/almost all yahoo pages which can often be far more demanding.

3:56 pm on Mar 1, 2005 (gmt 0)

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I read the CNet news report from Jerry Yang's keynote and there was no mention of any "Adsense-style" competitor. Where are you guys getting this info?
4:02 pm on Mar 1, 2005 (gmt 0)

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I will look at as i have 4 sites where the targetting and therefore the cpm has been so poor from G that I moved those 4 sites back to affiliate marketing

I would prefer to have just 1 targetted add available but at least relevent to my visitors than 4 lots of poorly targetted adds

I know you can tweak the page to force relevent adds but the pages and sites are written for the visitor first and advertising is a bonus and should not be the driving force on how a page is written

Google has encouraged the use of looking for highest paying clicks and writing a page round that , and should have done some work on monitoring what sites run adsense rather than let the network be driven by quantity not quality

steve

4:03 pm on Mar 1, 2005 (gmt 0)



"Does Overture have the technology to serve highly targeted ads for specific keywords or keyphrases without human intervention, as Google does?"

I assume they'll use Slurp the same way Google uses GB...Can't be that far off.

4:36 pm on Mar 1, 2005 (gmt 0)

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At least it doesn't have "Ads by Ooooooooverture" nor "Ads by Yahoooooooooooo". I bet it also pays twice as high as AdSense's for the minimum bid keywords.
5:30 pm on Mar 1, 2005 (gmt 0)

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If Y launchs with direct bank payments/wire options they could really take a big slice of the internation publisher market
5:39 pm on Mar 1, 2005 (gmt 0)



that's a really bad thing for G. Yahoo going after their turf. So far they were pretty much alone on this webmaster thing too. MSN will do the same in a year or two...
6:17 pm on Mar 1, 2005 (gmt 0)



that's a really bad thing for G. Yahoo going after their turf. So far they were pretty much alone on this webmaster thing too. MSN will do the same in a year or two...

This won't come as any surprise for Google. And don't forget, Google has a huge head start over Yahoo/Overture. It owns the mom-and-pop publisher marketplace, and that's unlikely to change soon.

The biggest danger to AdSense is the possibility that Yahoo could skim off the cream of its network. If the Yahoo folks are smart, they'll recognize that AdSense's biggest strength (virtually uncontrolled growth) is also its biggest weakness. They'll have measures in place to avoid the problems that Google has had with scraper and other junk sites, and they'll position themselves as a premium service for advertisers who aren't willing to take potluck.

Mind you, there are several "ifs" here; one being how Yahoo goes after Google, and another being how Google responds. For all we know, Google may have its backup game plan sitting in a safe somewhere, waiting to upstage Yahoo. That would make a lot of sense: Let Yahoo come into the marketplace with trumpet fanfares, then announce "Um...we've got something better" and roll out AdSense: The Sequel.

6:21 pm on Mar 1, 2005 (gmt 0)

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Although this would be a good thing for webmasters, I wouldn't get my hopes up too high with how "wonderful" contextual ads from Yahoo would be.

Afterall, this is Yahoo we are talking about here.

6:25 pm on Mar 1, 2005 (gmt 0)

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".....I bet it also pays twice as high as AdSense's for the minimum bid keywords...."

Yahoo will have to do something to poach publishers, they'll have to make their program more attractive. Perhaps offering higher payment per click or direct deposit for earnings.

Another player in the contextual ad market could turn into a nice scenario for current publishers.

6:27 pm on Mar 1, 2005 (gmt 0)

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That would make a lot of sense: Let Yahoo come into the marketplace with trumpet fanfares, then announce "Um...we've got something better" and roll out AdSense: The Sequel.

Oh absolutely. Look at everything that's been announced by any of the search engines lately. It's always a release and press release war among the big three now. Yahoo couldn't announce new toilet paper in the men's bathroom without Google or MSN trying to one up them with a "Two-ply and Softer!" press release the same day or next day and vice versa.

6:40 pm on Mar 1, 2005 (gmt 0)

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Yahooooooooooooo!
6:43 pm on Mar 1, 2005 (gmt 0)



Yahoo will have to do something to poach publishers, they'll have to make their program more attractive. Perhaps offering higher payment per click

That's why Google has very cleverly hidden the details of its compensation formula. :-)

6:43 pm on Mar 1, 2005 (gmt 0)

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If we consider that this market is not unlimited and most of advertisers don't have unlimited budgets some of them will stay with Adwords and others will move to Yahoo. This will reduce competition and automatically reduce bids which will eventually result in smaler revenue for publishers. Just a theory ;-)
7:07 pm on Mar 1, 2005 (gmt 0)

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If we consider that this market is not unlimited and most of advertisers don't have unlimited budgets some of them will stay with Adwords and others will move to Yahoo. This will reduce competition and automatically reduce bids which will eventually result in smaler revenue for publishers. Just a theory ;-)

Exact thing I was going to post. Competition here isn't going to be more money for web sites, it's going to mean less. If advertisers can pay $3.00 per click on Yahoo instead of $6.00 on Google....
7:41 pm on Mar 1, 2005 (gmt 0)



"Competition here isn't going to be more money for web sites, it's going to mean less. If advertisers can pay $3.00 per click on Yahoo instead of $6.00 on Google...."

well I doubt it will be that much difference but G and Y! will start competing and offering more to keep you guys within their network. Plus, if Google bans for a reason or another (fault or no fault), you have another decent program to rely on.

[edited by: walkman at 7:55 pm (utc) on Mar. 1, 2005]

7:50 pm on Mar 1, 2005 (gmt 0)

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Wow- don't mean to be a party pooper, but, look at all the discussion on something that has not happened.

Please, believe me, I think Adsense needs the competition, but, where has this been announced?

7:58 pm on Mar 1, 2005 (gmt 0)

10+ Year Member



Hopefully it will be better targetted than their current ads in their directory. I was looking for clip art in Yahoo today and the ads were all for mortgage refinancing.
8:41 pm on Mar 1, 2005 (gmt 0)



If we consider that this market is not unlimited and most of advertisers don't have unlimited budgets

The market has barely been tapped.

8:46 pm on Mar 1, 2005 (gmt 0)

WebmasterWorld Senior Member vitaplease is a WebmasterWorld Top Contributor of All Time 10+ Year Member



I hope the contextual ads patent wars do not interfere with some good competition here and there..
9:01 pm on Mar 1, 2005 (gmt 0)

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"The market has barely been tapped."

That is so true. Last year Google announced they had 230,000 advertisers, and they expect that number to rise to 650,000 by 2008.

9:08 pm on Mar 1, 2005 (gmt 0)



"And don't forget, Google has a huge head start over Yahoo/Overture. It owns the mom-and-pop publisher marketplace, and that's unlikely to change soon."

Huge headstart but so what? Now everyone with a site will know that Y! offers it too and put both ads on or choose the best. Either way, Google loses. How much it's debatable, but they lose. This is just money Y! never had, for Google it's the bread and butter. How can Google respond? What else can they do? Everyone (that matters) knows that they have adsense and adwords.

9:11 pm on Mar 1, 2005 (gmt 0)

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I think the ironic part of this thread is how it is acting as a litmus test for Google inspired loyalty on the part of webmasters. I would think any minute now the people that are still kicking butt with AdSense would start chiming in with some defensive comments.
9:45 pm on Mar 1, 2005 (gmt 0)

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What a great start to the day...

Let the war begin ; )

9:51 pm on Mar 1, 2005 (gmt 0)



Assuming MSN also implements the same thing ( and even if they don't ) ... should prove to be a win-win for both publisher and advertiser.

Competition is good for all sides.

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