Forum Moderators: open
<snip>
[edited by: Jenstar at 12:01 am (utc) on Mar. 2, 2005]
[edit reason] No links to blogs please, as per TOS [/edit]
1) Is this going to be a "me too" product, or will Overture try to capitalize on the AdSense program's weaknesses?
2) Does Overture have the technology to serve highly targeted ads for specific keywords or keyphrases without human intervention, as Google does?
Only time will tell really.
2) Does Overture have the technology to serve highly targeted ads for specific keywords or keyphrases without human intervention, as Google does?
I think they do. Considering they serve contextual ads for search engines/geo's/almost all yahoo pages which can often be far more demanding.
I would prefer to have just 1 targetted add available but at least relevent to my visitors than 4 lots of poorly targetted adds
I know you can tweak the page to force relevent adds but the pages and sites are written for the visitor first and advertising is a bonus and should not be the driving force on how a page is written
Google has encouraged the use of looking for highest paying clicks and writing a page round that , and should have done some work on monitoring what sites run adsense rather than let the network be driven by quantity not quality
steve
I assume they'll use Slurp the same way Google uses GB...Can't be that far off.
that's a really bad thing for G. Yahoo going after their turf. So far they were pretty much alone on this webmaster thing too. MSN will do the same in a year or two...
This won't come as any surprise for Google. And don't forget, Google has a huge head start over Yahoo/Overture. It owns the mom-and-pop publisher marketplace, and that's unlikely to change soon.
The biggest danger to AdSense is the possibility that Yahoo could skim off the cream of its network. If the Yahoo folks are smart, they'll recognize that AdSense's biggest strength (virtually uncontrolled growth) is also its biggest weakness. They'll have measures in place to avoid the problems that Google has had with scraper and other junk sites, and they'll position themselves as a premium service for advertisers who aren't willing to take potluck.
Mind you, there are several "ifs" here; one being how Yahoo goes after Google, and another being how Google responds. For all we know, Google may have its backup game plan sitting in a safe somewhere, waiting to upstage Yahoo. That would make a lot of sense: Let Yahoo come into the marketplace with trumpet fanfares, then announce "Um...we've got something better" and roll out AdSense: The Sequel.
Afterall, this is Yahoo we are talking about here.
Yahoo will have to do something to poach publishers, they'll have to make their program more attractive. Perhaps offering higher payment per click or direct deposit for earnings.
Another player in the contextual ad market could turn into a nice scenario for current publishers.
That would make a lot of sense: Let Yahoo come into the marketplace with trumpet fanfares, then announce "Um...we've got something better" and roll out AdSense: The Sequel.
Oh absolutely. Look at everything that's been announced by any of the search engines lately. It's always a release and press release war among the big three now. Yahoo couldn't announce new toilet paper in the men's bathroom without Google or MSN trying to one up them with a "Two-ply and Softer!" press release the same day or next day and vice versa.
Yahoo will have to do something to poach publishers, they'll have to make their program more attractive. Perhaps offering higher payment per click
That's why Google has very cleverly hidden the details of its compensation formula. :-)
If we consider that this market is not unlimited and most of advertisers don't have unlimited budgets some of them will stay with Adwords and others will move to Yahoo. This will reduce competition and automatically reduce bids which will eventually result in smaler revenue for publishers. Just a theory ;-)
well I doubt it will be that much difference but G and Y! will start competing and offering more to keep you guys within their network. Plus, if Google bans for a reason or another (fault or no fault), you have another decent program to rely on.
[edited by: walkman at 7:55 pm (utc) on Mar. 1, 2005]
Please, believe me, I think Adsense needs the competition, but, where has this been announced?
If we consider that this market is not unlimited and most of advertisers don't have unlimited budgets
The market has barely been tapped.
That is so true. Last year Google announced they had 230,000 advertisers, and they expect that number to rise to 650,000 by 2008.
Huge headstart but so what? Now everyone with a site will know that Y! offers it too and put both ads on or choose the best. Either way, Google loses. How much it's debatable, but they lose. This is just money Y! never had, for Google it's the bread and butter. How can Google respond? What else can they do? Everyone (that matters) knows that they have adsense and adwords.
Let the war begin ; )
Competition is good for all sides.
