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Yahoo's answer to AdSense?

     

camper

2:20 pm on Mar 1, 2005 (gmt 0)

10+ Year Member



"Yahoo appears to be testing out a contextual ad program for small websites, like Google's AdSense."

<snip>

[edited by: Jenstar at 12:01 am (utc) on Mar. 2, 2005]
[edit reason] No links to blogs please, as per TOS [/edit]

europeforvisitors

9:54 pm on Mar 1, 2005 (gmt 0)



I would think any minute now the people that are still kicking butt with AdSense would start chiming in with some defensive comments.

What's to defend? Competition is good. Not that I'm thinking of switching--I do well with AdSense, I think Google is likely to find ways to keep quality publishers from jumping ship, and I feel a certain loyalty to Google if only because Google Search has treated me well over the years.

As for Google's losing out to Yahoo, it's always been inevitable that Google would eventually lose some of its huge market share to new competitors. That doesn't necessarily mean Google will lose revenues. A rising tide lifts all boats, and the contextual ad market will grow enormously in the years ahead.

birdstuff

10:21 pm on Mar 1, 2005 (gmt 0)

10+ Year Member



And don't forget, Google has a huge head start over Yahoo/Overture. It owns the mom-and-pop publisher marketplace, and that's unlikely to change soon.

That head start can disappear virtually overnight if Yahoo plays it cards right.

esllou

10:32 pm on Mar 1, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I've seen my epc hemorrhage away cent by cent month by month right from the start in a steady straight line decline.

I think and hope I will do better out of having some competition to G...and I think AdSense itself will improve too.

bobothecat

10:42 pm on Mar 1, 2005 (gmt 0)



"and I think AdSense itself will improve too"

They'll honestly have no choice ... it's going to likely boil down to who can offer the best service for the advertiser and publisher.

I'd say the hope now is that they all crackdown on who can be a publisher.

EVOrange

11:18 pm on Mar 1, 2005 (gmt 0)

10+ Year Member



I'm sure its just coincidence, but my effective CPM has been on a dramatic climb over the last several days. I had the single biggest Sunday ever.

I've done well with Adsense, but I don't think anyone is going to complain about a viable alternative to having Google as the one and only.

I don't live in constant fear of losing Adsense because I do not do anything that might legitimately cause me to be booted, but there have been enough "it happened to me and it wasn't my fault" postings that Iím sure more than one really did not know what caused it.

I welcome the chance to spread the risk.

EVO

ownerrim

11:22 pm on Mar 1, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



"I'd say the hope now is that they all crackdown on who can be a publisher. "

Although, if adsense starts losing publisher pages, the pressure will be on them to KEEP publishers, not shake them off.

This could complicate any effort google might concievably engage in re: the weeding out of scrapers.

If/when Yahoo enters the fray, the dynamics for google may change severely. But...its hard to imagine that they haven't been anticipating and planning for this over at the plex.

Google has two concerns as regards this issue.

1. retaining as much of the search user market as possible.

2. attracting and retaining as many publishers as possible.

Of course, short term gambits aren't necessarily the same as long term strategies. Makes you wonder if yahoo will, in the short term, offer very good payouts, hoping that this will spur a feeding frenzy that results in publishers jumping ship. Google, anticipating this, might sweeten payouts as well to keep publishers from jumping ship. Who knows.

dregs33

11:48 pm on Mar 1, 2005 (gmt 0)

10+ Year Member



Hi

I have made a number of posts regarding Overture's entry into the Adsense market.

If they are using Overture's progranmmers you Adsense publishers aren't going to believe the amount of money you are going to earn.

The inablility of the the Overture system to keep to a daily budget would shock an Adwords users, also with no refunds to the advertisers, they just keep debiting the publishers credit card until it explodes.

I can't wait for Overtures version of Adsense, bring it on.

dregs33

rfung

12:21 am on Mar 2, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



and roll out AdSense: The Sequel.

...sequels tend to suck :)

teenwolf

12:41 am on Mar 2, 2005 (gmt 0)

10+ Year Member



...sequels tend to suck :)

You must not have seen Teen Wolf Too

howiejs

2:56 am on Mar 2, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Competition is always healthy. Keeps everyone real

alvin123

4:58 am on Mar 2, 2005 (gmt 0)

10+ Year Member



esllou, you're not alone...20% decline Jan, 20% decline Feb, the last 7 days another 20% decline. At this rate, in a few months I'll be sending Google a check. Bring on the competition!

vabtz

5:57 am on Mar 2, 2005 (gmt 0)



spreading out the advertisors will be anything but good for publishers IMO.

trader

6:50 am on Mar 2, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Several posts in this thread refer to perhaps Y will upstage G by offering direct deposits. But what I totally fail to comprehend is why in the world G (or anyone else for that matter) would NOT already have direct deposit capacity? After all, Adsense has been here going on 2 yrs this summer, that's an eternity in terms of the web.

Even Ma and Pa businesses offer direct deposit paychecks, what in the world is the big deal especially when you consider the very high costs of mailing out checks manually, MUCH greater than electronic communications of funds. Very odd?

jc2005

9:19 am on Mar 2, 2005 (gmt 0)

10+ Year Member



Can I ask a daft question: where can I find out more about this new Yahoo offering?

I'm evaluating AdSense right now, and I'm about to bite, but I'd obviously prefer to make the best decision.

Any links would be appreciated.

John

morpheus83

11:53 am on Mar 2, 2005 (gmt 0)

10+ Year Member



It will take time for Yahoo to catch up with Google's Advertiser client list. But it is good to finally see some competition coming. Soon the Redmond giant will also step in.

fearlessrick

2:14 pm on Mar 2, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I think Yahoo has a solid stable of advertisers already. Remember, they were basically the inventors of online advertising (back in the days of banners all over their site).

They did, however, lose much of that business in the dotcom implosion, but I'm sure they're gearing up their prospect lists and the number of advertisers and amount of money coming into the internet will continue to grow at a very healthy rate for at least the next five years.

The development of competition in this space is going to be very, very good for publishers and advertisers.

I think we'll be seeing tiered payouts, i.e., bonus money for larger, loyal publishers.

How will Google respond? Try this: publishers who ONLY show G ads on their site(s) will receive a bonus share added each month. Y will do something similar, I suspect. Getting and retaining good publishers will become as or more important than getting high-paying advertisers.

A complete win-win for webmasters worldwide.

top5jamaica

3:20 pm on Mar 2, 2005 (gmt 0)

10+ Year Member



competition is good .. having options is good too :)

trader

3:46 pm on Mar 2, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



....Can I ask a daft question: where can I find out more about this new Yahoo offering?

I am wondering the same thing, I find no real evidence Y is planning an Adsense kind of program, either now, soon or even in the future.

Perhaps this is all just a wild rumor and may not be correct? Where is the proof?

fearlessrick

4:14 pm on Mar 2, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Start at the first message. There's a link and then follow the links.

jc2005

4:15 pm on Mar 2, 2005 (gmt 0)

10+ Year Member



No, the first post appears to have been modded to remove the link - can you privately message me a link?

Ta,

John

trader

4:17 pm on Mar 2, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I did follow another story (the blog was edited-out by a Mod) but all I found was a likely name change for Overture with the new name non-disclosed for some odd reason, and someone saying the name change and some type of change to their business plan could give G competition.

fearlessrick

6:39 pm on Mar 2, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



OK, not wanting to violate any rules, go to a site called waxy dot org. The Feb 28 entry has details. Follow the links to actually see the ads on another site.

Jesse_Smith

8:12 am on Mar 3, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



In Google search for

"Yahoo Publishing Network"

(in quotes) and you'll find sites with info on this.

AbsintheSyringe

11:01 pm on Mar 5, 2005 (gmt 0)

10+ Year Member



"Overture Services To Become Yahoo! Search Marketing Solutions"

[corporate-ir.net...]
(press release)

Jesse_Smith

2:09 am on Mar 9, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



It's not a rumor!

[publisher.yahoo.com...]

Sign up to get contacted when Yahoo releases this stuff!

[siliconvalleywatcher.com...]

Chicago

8:15 pm on Mar 11, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



i hope the analysts understand the ramifications of this move.

with 50% of revenue currently being derived from adsense, google will, without question see earnings expectations revised.

simply raise payout for a period of time, and watch millions of us jump aboard.

yahoo, what took you so long:)

tallguy

1:11 pm on Mar 12, 2005 (gmt 0)

10+ Year Member



Would you switch over if yahoo paid more?

Assuming you earn 100 dollars a day from adsense, how much more money would tempt you to switch over to yahoo?

BillyS

1:29 pm on Mar 12, 2005 (gmt 0)

WebmasterWorld Senior Member billys is a WebmasterWorld Top Contributor of All Time 10+ Year Member



I would consider switching if the rules were different...

For example, it is difficult to get adsense advertisements in the insurance area. If I were to write an article about life insurance, I need to be careful about the words I use or adsense does not show any ads. It is a pain in the butt to stay away from the word "death" when you are talking about life insurance. "Passing on" really sounds unnatural in an article.

europeforvisitors

5:38 pm on Mar 12, 2005 (gmt 0)



Assuming you earn 100 dollars a day from adsense, how much more money would tempt you to switch over to yahoo?

I'd be more interested in the strategy and positioning of Yahoo's network than in short-term guarantees. If I thought Yahoo would do a better job of luring mainstream advertisers and existing AdWords advertisers who are leery of Google's Wild West "content network," I might consider testing Yahoo's ads. But I wouldn't make any precipitous change, because (a) Google has treated me well in the past, and (b) I'd want to see how Google reacted to Yahoo's challenge. (I really don't believe that Google will stand still after Yahoo enters the market. Indeed, Google could be waiting for Yahoo to enter the market before it launches the next generation of AdSense enhancements.)

AlexPAlex

5:12 pm on Mar 22, 2005 (gmt 0)

10+ Year Member



IMHO Google will continue to improve Adsense based on their experience in this business in the last 2 years. They have a headstart and thats very crucial. I don't think Yahoo can trample adsense just so easily. Further I feel that Google maintain their predominet position not simply because they have a good product in adsense but they have a collection of good products which act in concert to maximise advertiser ROI and publisher returns. As long as Google maintain that position (e.g leader in search, new product like Gmail etc.), it will be a tough effort for Yahoo to match YPN to Adsense. Yahoo have to get back its search market which they lost to google in late 90's. Only that can convince me that YPN could be a success.
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