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I would think any minute now the people that are still kicking butt with AdSense would start chiming in with some defensive comments.
What's to defend? Competition is good. Not that I'm thinking of switching--I do well with AdSense, I think Google is likely to find ways to keep quality publishers from jumping ship, and I feel a certain loyalty to Google if only because Google Search has treated me well over the years.
As for Google's losing out to Yahoo, it's always been inevitable that Google would eventually lose some of its huge market share to new competitors. That doesn't necessarily mean Google will lose revenues. A rising tide lifts all boats, and the contextual ad market will grow enormously in the years ahead.
I've done well with Adsense, but I don't think anyone is going to complain about a viable alternative to having Google as the one and only.
I don't live in constant fear of losing Adsense because I do not do anything that might legitimately cause me to be booted, but there have been enough "it happened to me and it wasn't my fault" postings that Iím sure more than one really did not know what caused it.
I welcome the chance to spread the risk.
Although, if adsense starts losing publisher pages, the pressure will be on them to KEEP publishers, not shake them off.
This could complicate any effort google might concievably engage in re: the weeding out of scrapers.
If/when Yahoo enters the fray, the dynamics for google may change severely. But...its hard to imagine that they haven't been anticipating and planning for this over at the plex.
Google has two concerns as regards this issue.
1. retaining as much of the search user market as possible.
2. attracting and retaining as many publishers as possible.
Of course, short term gambits aren't necessarily the same as long term strategies. Makes you wonder if yahoo will, in the short term, offer very good payouts, hoping that this will spur a feeding frenzy that results in publishers jumping ship. Google, anticipating this, might sweeten payouts as well to keep publishers from jumping ship. Who knows.
I have made a number of posts regarding Overture's entry into the Adsense market.
If they are using Overture's progranmmers you Adsense publishers aren't going to believe the amount of money you are going to earn.
The inablility of the the Overture system to keep to a daily budget would shock an Adwords users, also with no refunds to the advertisers, they just keep debiting the publishers credit card until it explodes.
I can't wait for Overtures version of Adsense, bring it on.
Even Ma and Pa businesses offer direct deposit paychecks, what in the world is the big deal especially when you consider the very high costs of mailing out checks manually, MUCH greater than electronic communications of funds. Very odd?
They did, however, lose much of that business in the dotcom implosion, but I'm sure they're gearing up their prospect lists and the number of advertisers and amount of money coming into the internet will continue to grow at a very healthy rate for at least the next five years.
The development of competition in this space is going to be very, very good for publishers and advertisers.
I think we'll be seeing tiered payouts, i.e., bonus money for larger, loyal publishers.
How will Google respond? Try this: publishers who ONLY show G ads on their site(s) will receive a bonus share added each month. Y will do something similar, I suspect. Getting and retaining good publishers will become as or more important than getting high-paying advertisers.
A complete win-win for webmasters worldwide.
....Can I ask a daft question: where can I find out more about this new Yahoo offering?
I am wondering the same thing, I find no real evidence Y is planning an Adsense kind of program, either now, soon or even in the future.
Perhaps this is all just a wild rumor and may not be correct? Where is the proof?
For example, it is difficult to get adsense advertisements in the insurance area. If I were to write an article about life insurance, I need to be careful about the words I use or adsense does not show any ads. It is a pain in the butt to stay away from the word "death" when you are talking about life insurance. "Passing on" really sounds unnatural in an article.
Assuming you earn 100 dollars a day from adsense, how much more money would tempt you to switch over to yahoo?
I'd be more interested in the strategy and positioning of Yahoo's network than in short-term guarantees. If I thought Yahoo would do a better job of luring mainstream advertisers and existing AdWords advertisers who are leery of Google's Wild West "content network," I might consider testing Yahoo's ads. But I wouldn't make any precipitous change, because (a) Google has treated me well in the past, and (b) I'd want to see how Google reacted to Yahoo's challenge. (I really don't believe that Google will stand still after Yahoo enters the market. Indeed, Google could be waiting for Yahoo to enter the market before it launches the next generation of AdSense enhancements.)