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What's your traffic like now it's summer

     
9:13 pm on Jul 9, 2003 (gmt 0)

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I am noticing a general decline every week the more we get into summer.
9:32 pm on July 9, 2003 (gmt 0)

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I'm noticing a general increase now that my index pages are all back in Google (for today anyway).
9:35 pm on July 9, 2003 (gmt 0)

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Traffic is going up for me since yesterday.

UK traffic went down though during Wimbledon.

9:47 pm on July 9, 2003 (gmt 0)

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Interestingly, right after getting top ranking in Google for a general phrase, we received several form-emailed inquiries about our service. This continued for only a few weeks, and now for the past few more weeks in a row I've gotten zilch. Same Google ranking.. my guess is we hit some magical industry fiscal year boundry or something and people have stopped looking?.. but I wouldn't call it summertime blues in the insurance industry.
11:41 pm on July 9, 2003 (gmt 0)

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Hey -- it is winter in Australia, and we are part way through our two-week winter school holiday! So, only Northern Hemisphere sites with Northern Hemisphere target audiences are effected by the "summer downturn".
12:15 am on July 10, 2003 (gmt 0)

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My new site launched in mid-May. I've been seeing the traffic nearly double each month. I thought for sure it would go down as the vacation season set in.
7:55 am on July 10, 2003 (gmt 0)

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college & uni students are home for the summer... little high-speed access.

Just curious, anyone have any stats for how much the viewership of a college-student-targeted site goes down in the summertime? :)

7:57 am on July 10, 2003 (gmt 0)

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Fantastic for me. Keeps going up and up. but im in the travel ndustry so thats different really. :)
7:58 am on July 10, 2003 (gmt 0)

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over the last few days orders down, but then what do they say about the english and the mid day sun....... roll on winter LOL.

Never thought I would ever say that :)

ppg

10:06 am on July 10, 2003 (gmt 0)

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For my company's site (B2B, UK, been in google for a little over a year) I'm seeing the first decreases in traffic over the last couple of months, down about 15%. Thankfully a redesign has meant better conversions so leads are up for the same period.
11:35 am on July 10, 2003 (gmt 0)

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yeah i guess the problem is it's hard to compare websites as some are new and some have lots of new content. I am more referring to sites which has been in google for a couple of years and with a similar amount as content as say 6 months ago.
11:39 am on July 10, 2003 (gmt 0)

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we are also travel, so we are in peak season :-)

traffic has increased by 55% each year since 1999. but as of june, it looks now to be stagnating - either everyone who is interested in our area is online, or we too are feeling the downturn in the travel economy.

12:11 pm on July 10, 2003 (gmt 0)

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Travel here but we serve to destinations around the equator.....always hot:-)
12:32 pm on July 10, 2003 (gmt 0)

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After Google have done there update here the last 3 days mys visits are normal again even if it is Summer.

zeus

12:43 pm on July 10, 2003 (gmt 0)

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yeah I always assumed summer would be the worst time for travel websites, with most people being on holiday or having already booked their holidays.
1:09 pm on July 10, 2003 (gmt 0)

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A lot of the travel stuff on the web is last minute stuff, so summer is the best time.

Tor

1:13 pm on July 10, 2003 (gmt 0)

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On average we have a decline in traffic of about 20% in June compared to May. But that`s the way it has been for the last 3-4 years. In this figure there are quite substantial individual variations depending of what kind of markets the sites are targeting.

Real Estate -15%
Travel +20%
Financial -30%
Software -10%
New Cars -10%

1:28 pm on July 10, 2003 (gmt 0)

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I've noticed a strange trend over the past few years.

B2B seems to get whacked even more then shopping/consumer for us in the summer.

ppg

1:48 pm on July 10, 2003 (gmt 0)

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B2B seems to get whacked even more then shopping/consumer for us in the summer

In the industry I'm working in (B2B network hardware and services) its accepted that the summer months are always slow. Our services director puts it down to three things:

1. (industry specific) For some reason ISP's tend not to buy in July/August.

2. Holiday season. Buyers are reluctant to start big projects when they're about to go on holiday. Quite often a deal will require contact with several members of a company. The chances of having to wait for one of them to come back from holiday are pretty high. More sales people will be off on holiday.

3. Its hot. The sales people like to spend as much time down the pub at lunchtime as they possibly can. Whilst there they will tend to consume more lager than usual. Then they fall asleep in the afternoon :-)

2:05 pm on July 10, 2003 (gmt 0)

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Much better than last summer.

KartOO4U

2:36 pm on July 10, 2003 (gmt 0)

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It's been up a bit recently -- we're averaging 1.9 million pages per day at present compared with 1.8 million per day a couple of weeks ago.
2:40 pm on July 10, 2003 (gmt 0)

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There are a few ways of looking at this.

If you are a Summer related sales site, have you missed the boat now because people buy in spring?

When the weather is good are people more likely to mooch around the shops rather but online?

Are you now reaping the rewards of spring marketeing ....and finally, when do you begin your Christmas promotion ... believe it or not I'm working on one now:)

2:44 pm on July 10, 2003 (gmt 0)

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Based on several years over a broad range of traffic, I've seen a traffic & sales slowdown every summer, starting in June, getting worse in July, and hitting the bottom in August before starting to creep back up for the December holiday season, which tends to continue on through the cold northern hemisphere months into May.

This year is no different. My traffic this week is down 25-30% from May, owing a lot IMO to vacationers who don't surf the web and vacation-returnees who maxed out their credit cards.

Expect the slide to continue into early September when back-to-school sales pick up, early holiday season shoppers start hitting the web, new car sales kick in and vacations are over.

2:47 pm on July 10, 2003 (gmt 0)

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I go away from the UK to USA for all of August because it really is slow.

I maintain my email comms and do as much work whilst I can in the states. I often get bonus deals which pay for my summer jolly!

2:50 pm on July 10, 2003 (gmt 0)

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yeah I always assumed summer would be the worst time for travel websites, with most people being on holiday or having already booked their holidays.


A lot of the travel stuff on the web is last minute stuff, so summer is the best time.

In the 7-1/2 years that I've run editorial sites about European travel, I've noticed that traffic has usually (but not always) peaked in late May or early June. The same thing happened this year, with traffic dropping off a bit in mid-June. Some of my affiliate programs' bookings have also slowed down a little, although hotels have remained strong.

I ascribe the traffic drop to: (1) College and univirsity students going home (and, in some cases, heading for European vacation); (2) A decline in visits by armchair travelers, schoolchildren, and other casual visitors.

As for bookings, I think there may be two peak times: right before summer begins, and again before the busy vacation month of August.

Now that August is approaching, I'm seeing a new surge in both traffic and affiliate bookings.

BTW, my slowest time of year is usually late November and early December, with both traffic and bookings picking up sharply after New Year's.

Side note: I keep an eye on my Alexa traffic rankings and those of other editorial travel sites, and I've been edging up a bit in comparison with sites like Travel and Leisure. That would tend to support my belief that, for editorial travel sites in general, the peak period is immediately before--not during--the summer vacation season.

2:53 pm on July 10, 2003 (gmt 0)

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Its all down to product and service.
Not much household firelighters sold.
BBQ firelighters are doing well.

Same product .... different packaging!

3:27 pm on July 10, 2003 (gmt 0)

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Traffic at my site hit a peak in May, then started dropping noticably in June, and it looks like July is down even more. At first I panicked and thought it was because I dropped in the index, but that only lasted for a week, and now I'm back to where I was before (gotta love Google's new algorithm). Other people in my industry are experiencing the same thing, but expect it. They take advantage of this quiet time to build up inventory and tweak their sites.
3:40 pm on July 10, 2003 (gmt 0)

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Pray tell, Europe for Visitors.....how is an "editorial" travel site different from a travel site looking to earn income?
3:42 pm on July 10, 2003 (gmt 0)

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I have been holding pretty steady, after taking into account changes in rankings with the Google updates lately.

June was the first month that I didn't do more sales than the month before (barely). It looks like this month is off to a great start. From what my suppliers say the industry is very slow right now and they don't expect it to pick back up until September.

3:59 pm on July 10, 2003 (gmt 0)

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I've seen about a 20% deline for the summer months, which is typical for us.
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