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Fri-Sun in the summer are very slow, and that is not good news for the end of the month sales this month, because the 1st of August falls on Friday. By, the time we get to Tuesday, many will have spent their money. So, expect first week of August sales to be way off.Good news is, the first of Sep falls on a Monday, also Labor Day. So, Sept 2-4 will be excellent. It's a 100% prime A+ ecommerce sales scenario.
Fourth week sales are alsways the slowest, with first week sales being the gravy train, and this is something you can count on every momth.Unlike brick and mortar retailers, turkey weekend will be very slow, but most etailers see turkey day as the busiest day of the 4 day weekend. Everything is closed, houses are full of people sitting around eating, and they get bored quickly and hit the internet to shop, look for sales, and kick off their holiday shopping weekend. If you are running a sale, be sure to get it into the search engines in time so you pop up in turkey day search results. Turkey day they are looking for deals. If you don't have them, you will miss the boat. Same thing on Dec 26-31. Dead. But, xmas day if you are having clearance sales, be sure you get the promo in search early.Bargain hunters hit the internet on Xmas Day looking to get a jump on those post-xmas clearance sales,
When it gets cold, and we get those shorter days, after we fall back in time at end of October, Sunday should come back as the busiest day of the week, not counting the first 1-3 of any month, however the days fall. Many towns roll up their sidewalks on Sunday after 5pm, and from about 4pm to 10pm, depending on where you are located, the internet will scream with traffic. It's always a delight to open email on Mondays and see all those new orders. Hope for a rainy fall, and a bitterly cold winter. Ecommerce sales peak those days.
Good news for December. The 1st is on a Monday, First week of December sales will be screaming. But, in November 1st is on a Saturday, so first week November sales will be off their mark.
Garment industry sales will begin to pick up August 1, as back to school shoppers begin looking for the fall lines, and everyone else wants to get jump on their fall/winter wardrobe.That will help give you some kick for weeks 1-2 of August.
Here is your product marketing tip of the century. Dec 31. Hold a massive sale, online, with phone support, and you will cap your record for all time highest sales. Make it an all day and night sale, something free for every customer, and closeout prices to the bone to move them out. End your fourth quarter sales with a bang. First year I threw this sale, I sold over $12,000 in merchandise in one day. Used the money to order the spring line, and get it online by Feb 1.To really pull it off, you need a large inventory, online cart, fax machine, and phone support to assist customers who are having trouble with the carts, or understanding descriptions.You also need to be able to process credit card phone orders. If you are using paypal, may want to consider one of the other processors, like propay as a back up.
When I threw the sale, I would pkg the deals for volumn sales. 2 for 1, bakers dozen, 36pc lots, 100pc lots, buy this and get that free. Of course I was wholesaling, but the plan will work for retailers too, just in smaller quantities like 2, 4, and 6. Remember, that other retailers will shop you, and resale the items in their brick and mortar businesses.Feel free to cater to them. This accounts for a big portion of post-xmas sales...small biz stocking up at below wholesale retailer clearance sales.Again, you have to promo this sale early for best results. I would promo the sale begining December 1.Don't worry,it won't hurt pre-xmas sales. Those sales are time locked for gift giving, and your sale on Dec 31 won't change that.
Even though retired from my industry, I still track the stats for my clients, to help them plan marketing. I find tracking the trends of ecommerce sales, and using that information as valuable as seo. The two go hand in hand.If you know what to look forward to, and plan for. It will give you hope, when the dog days of summers low sales days get you down. It's a cycle you can count on year, after year. The first year is the hardest, but plan for it in advance for all future years, to make it has financially painless as possible.
For myself, ecommerce sales are different, because I do business consulting, website design and seo services. So, while Jan sales are dead for products, I have a hard time keeping up with demand. Jan is the month, website demand for ecommerce is the highest, followed by Feb, and March, then Sept.
Interesting note. Fridays are the busiest day for spammers, followed by Sunday and Monday.
If you aren't getting these kind of stats from your hosting service, as I am, you need to consider finding a new hosting company. But, remember, if you move that site, you will create a DNS search error, that will crash your rankings, unless you plan the move, and do it correctly.
Once you make the mistake,and get the dns search error damage control will only be minimal at best.You can regain some rankings almost immediately, but the bulk will be a long road back.
1999: week 29 (last week)
2000: week 29 (last week)
2001: week 30 (this)
2002: week 28 (week before last)
2003: week 29 (so far, that is)
Usually six to seven weeks of decline until turning point. General interest site.
Weather has a lot of influence, but industry holidays are most important. Guess it's time to get working now ;) ;)