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What's your traffic like now it's summer



9:13 pm on Jul 9, 2003 (gmt 0)

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I am noticing a general decline every week the more we get into summer.


4:19 pm on Jul 10, 2003 (gmt 0)

10+ Year Member

Ditto for me on the decline - my sites are educational - and for the past 3 years I've seen a decline from June to mid August. This year the decline seemed to take place a little bit later (end June instead of beginning). I would say there is a 25 to 40% drop in traffic as well as sales. Luckily this year I have more sites as well as more products for sale, which has helped me weather the summer drop off ok.

The good news is that I'm saving money on mid day movies now :) Getting a pcmcia wifi card w/ my tmobile acct. has also made work more enjoyable, as I can work from Starbucks or Borders.


4:38 pm on Jul 10, 2003 (gmt 0)

10+ Year Member

yeah my sites are general shopping/consumer and I am noticing a general 20% decrease, going up to 25-30% on very nice hot days in the UK. Wimbledon also really hit traffic with ppl watching all day. I would say sales are not hit as bad as traffic.


4:43 pm on Jul 10, 2003 (gmt 0)

Watcher of the Skies Wrote:

Pray tell, Europe for Visitors.....how is an "editorial" travel site different from a travel site looking to earn income?

Hey, most editorial sites are "looking to earn income," too, just like most magazines, newspapers, and book publishers.

But in answer to your question, the differences have to do with what might be called the "travel-planning cycle." A person who's thinking about a vacation may go through several stages:

1) Thinking about where to go. ("I think I'll go to Europe this year. Italy might be nice.")

2) Gathering general information. ("What is there to see in Venice and Rome?" "How do I get there?" ["Should I travel on my own or buy a tour?" "What's it going to cost?")

3) Making travel arrangements. (Booking hotels, buying rail passes, renting cars, etc.)

Stages 1 and 2 may occur months before the actual trip, while stage 3 is likely to take place closer to the departure date. This means that an editorial site's overall traffic is likely to grow earlier in the season than the traffic of an e-commerce site that's selling hotel rooms or rail tickets.

Traffic on an editorial site's affiliate pages is likely to follow the same pattern as traffic on a booking site, of course. A typical visitor to my site might come back a dozen times or more during the travel-planning season, but he or she probably won't book a hotel room, rent a car, or buy rail tickets until fairly close to the departure date.

Slightly OT side note: The travel-planning cycle is one reason why "content sites" or editorial sites have more revenue potential than many of WW's members seem to think. Not every traveler is willing to search on "Elbonia hotels" in Google and book through an unknown affiliate site. Many feel more comfortable using affiliate links or clicking on text ads at a site they've come to know and trust. I'd guess that the same phenomenon exists in other topic areas, from computer products to digital cameras to dating services.


5:09 pm on Jul 10, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Traffic on my music sites has dropped by about 10-15% over the past month. I equate it with the very noticeable drop I get every weekend. But is it that thousands of people browse for music info from work (tsk tsk) - or that they just have better things to do on weekends and holiday periods?


7:31 pm on Jul 10, 2003 (gmt 0)

10+ Year Member

My traffic... just as my cashflow.... is low, this and every summer...


This year I believe "Esmeralda" is to blame...

PS: Sorry for the simple post but I have to post something to keep the account I just opened.
I will (hopefuly) post something better later. Great Forum!


8:13 pm on Jul 10, 2003 (gmt 0)

10+ Year Member

my main site is educational related and summer related, we run summer language courses, and the traffic is quite high. Through all that's been going on with google i've retained my first page position for all my keywords an am happily now back in 3rd-4th spot. The last couple of weeks i've been getting a 200% increase on tuesdays for some reason?


12:45 am on Jul 11, 2003 (gmt 0)

I sell B2B and am noticing about a 10% drop in the past 30 days, which is better than I expected. Monday through Wednesdays are still higher than what I expected although it drops significantly after that - long weekends I assume.


2:02 am on Jul 11, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

<<Monday through Wednesdays are still higher than what I expected although it drops significantly after that - long weekends I assume. >>

Yah, couldn't agree more.

Monday's and Tuesdays are still really strong. By Thursday it really slows down in a bunch of different industries I work in. Not so much the traffic, but the sales...


2:30 am on Jul 11, 2003 (gmt 0)

10+ Year Member

All 11 of my sites had been on a serious traffic down turn May - June. However, ever since July 4th all of the sites have sky rocketed back to normal traffic conditions.


2:47 am on Jul 11, 2003 (gmt 0)

10+ Year Member

Interesting subject - I'm in Australia too and I watch my traffic all day every day and some days it just falls in a hole and I can't work out why.

Monday and Tuesday of this week were fine but Wednesday and Thursday are about 30% down and that's a lot.

I check my positions and nothing's really changed - it really worries me because I can't find the reason why.

You worry until the traffic increases again - sometimes you wonder if it will , because if it don't, you're out of business.

I wish there were a way to track the reasons for these fluctuations.


3:38 am on Jul 11, 2003 (gmt 0)

10+ Year Member

Summer started out great. Sales for the first half of June were way ahead of what we did for sales for all of June last year. Then somebody pulled the plug and sales have gone flat. Strangely, though, over the same period that sales went south, traffic's been way up and a lot of them are bookmarking us. Just gotta hope that bodes well for fall.


3:59 am on Jul 11, 2003 (gmt 0)

10+ Year Member

Summer? What Summer? :)

Haven't noticed any seasonal decline downunder.


4:08 am on Jul 11, 2003 (gmt 0)

10+ Year Member

I work on a .gov site that normally drops in summer overall, despite some sites that peak in summer. June is down slightly from May, which is normal. May is usually among the year's peak months. We provide a large amount of educational reference so we get decent traffic from schools. I've been meaning to graph out visits from .edu sites over time but haven't done it yet.

An interesting factoid from our site-- we host a subsite dealing with how to recycle old computers, which peaks out on traffic every year in January-February-March. Our traffic also increases steadily through the spring, and I think the pattern is partly due to new computers from the holidays going online then, along with a new bunch of Web users.


5:06 am on Jul 11, 2003 (gmt 0)

10+ Year Member

commerce sites have held stable.

For fun game sites have ROCKETED in traffic heh.


5:20 am on Jul 11, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

The results here are so mixed it is diffcult to reach a conclusion:)

In general is looks when business was good it was good!

So, start planning for Christmas now ;)


5:54 am on Jul 11, 2003 (gmt 0)

10+ Year Member

Due to Sars outbreak, we met a traffic slash! :( We are in travel industry also. However it seems we are gradually making a comeback. Expect a 50% increase in traffic at the end of this year.


6:17 am on Jul 11, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

On a similar vein, I wonder how many companies selling SARS related products; masks, gloves, needles, syringes, etc - generated good business this summer?


10:30 am on Jul 11, 2003 (gmt 0)

10+ Year Member

Down, down, down...

Summer is usually slower (financial services), but this seems worse than usual...


10:58 am on Jul 11, 2003 (gmt 0)

10+ Year Member

I am glad I found this thread, as I had been trying to work out whether our drop in traffic was being experienced by other people. By way of background: our site is B2B - investment consulting for corporations.

April-May were our peaks, with June tailing off and July looking really low. I do believe that a certain amount of our decreasoing traffic was attributable to 'Esmerelda' as our SERPs suffered a real drop after mid-June. Thankfully in the last week they seem to have climbed back to where they were before that fiasco, and on some KWs we are actually doing better than ever now. However, even with a return to normal on the SERPs we look as though we will be about 25-30% down this month. Besides the general drop in users over the summer months, I attribute our falling visitor numbers on the the following:

1) Big investment decision are not made after late-May, and certainly not in July and August. No one wants to take any decisions, let alone multi-million dollar ones, without a full team around. September/October and January/February/March are good months for this.

2)We are in a very niche area that is attractive to many polsci/economics students looking for work when they finish up. So we lose on the university traffic in the summer months. March/April are very busy for this - they realise that the big wide world is looming but are not too caught up in final exams.

3) We cover a specifc geographical region, which traditionally shuts up shot in July and August and so we lose a lot of our regional traffic.


3:05 pm on Jul 11, 2003 (gmt 0)

10+ Year Member

Educational site. Had a really bad week for sales near the end of May. I attributed that to university exams. Again, having a really bad week now since July 4th. Leads are down 15%, sales are down 30%. Not sure what to attribute this to... Perhaps summer family vacation has kicked in bnow that high school has finished?

Great thread. I know I am not alone and probably shouldn't panic.


3:57 pm on Jul 11, 2003 (gmt 0)

10+ Year Member

No reason for panic....or picking apart the optimization or rankings of your sites to see what's wrong. Summer is just slow in many net industries! A lot of people surf from either work or school - and people do less of BOTH in the summers. When kids are out, parents also take more leave. Many teachers I know spend 1/2 as much time online in the summer. Companies also have more activities in the summers that take people outdoors (i.e. softball tournament, company picnic, etc). Bottom line is that for a majority of net related sites&sales- this is not a great time of the year. Better to know that and try to prepare for the slowdown.


12:22 am on Jul 12, 2003 (gmt 0)

10+ Year Member

I suppose its pretty much dependant upon what you sell. One client (financial services) is in the cellar, and digging lower.
Another, in the outdoor adventure/resort category is rocking. No surprises there.

Traffic and conversions are tracking in parallel.


5:06 pm on Jul 13, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

So when should this summer not-much-activity phase get over. By which month? any ideas!


11:53 pm on Jul 14, 2003 (gmt 0)

So when should this summer not-much-activity phase get over. By which month?

Maybe never. Just as the Northern Hemisphere's summer slump ends, the Southern Hemisphere's summer doldrums will be underway. :-)


10:26 am on Jul 15, 2003 (gmt 0)

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10:39 am on Jul 15, 2003 (gmt 0)

WebmasterWorld Senior Member chiyo is a WebmasterWorld Top Contributor of All Time 10+ Year Member

>>Maybe never. Just as the Northern Hemisphere's summer slump ends, the Southern Hemisphere's summer doldrums will be underway. :-)


'cept there's considerably less people in the south (much so!).. multuplied by a factor that on average they're much poorer! ;) We find the northern hemisphere summer is much more significant for our traffic, referrals, and earnings.


12:32 pm on Jul 16, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

What is the ideal online business when you can really reap the rewards throughout summer ... don't give any secrets away :)


3:29 pm on Jul 16, 2003 (gmt 0)

10+ Year Member

Mortgage company - our site has been seeing record volume. I wonder why? ;)


1:21 pm on Jul 18, 2003 (gmt 0)

10+ Year Member

My clients sell products in the U.S.

Summer, for my long established clients is slow. Where they have 10,000 targeted hits per month in Dec, they may only have 1,500 in Jul and Aug, and they may go a week without a sale. For the new clients, it's different..

New clients see an increase in traffic month after month, because they are building, engines picking them up, more pages added, and more longevity/popularity points. But, all that said... I have one client who competes with another. One has had the site up for 2 years, gets 80,000 annual highly targeted hits, and had only 1,500 hits, ballpark, in June. The new client, 4 months since launch, is getting 3,000 hits predicted for July, already reached 1,500 before the 15th, with a two day loss of traffic due to the holiday. The older client has the larger site, offering a wider range of products.

The two go head to head in search, both with dozens of top rankings each, and yet the newer site is getting double the hits, daily.

The only thing that is different between the two, is one listens to everything I tell them, does exactly as I advise, and is on my elbow constantly... eager to build their business. That is the new client. The other, second guesses me, does crazy things without consulting me, like trying to the move the NS, crashing the site, and crashing the rankings only last week, and to get the client to do anything my way is like pulling teeth. I handed that one an established site, with established traffic, and they take it for granted, and have now created a train wreck of the site. The new client, came to me and we built their site together, they are fresh and new, and established b2b internet shoppers, will click that link in search, before they will click the older client's link, to see what they have.

Bottom line is... you can do many little things that make a difference in traffic and sales, But reputation means a lot on the web, and being the biggest, guarantees you nothing. Get slack, and you will slide. You have to stay tight, fresh, exciting, and rotate your products.Use the dog days of summer, to redesign your site, and give it a fresh look,
answer emails within minutes or at least hours, and be friendly and eager to assist the potential client. Clear up vague terms, and if you sell products, you need to do same day shipping. If you are not, your competitors are kicking your fanny all the way to their bank.


12:35 am on Jul 21, 2003 (gmt 0)

10+ Year Member

i'm starting to see more SE traffic than in the last 2 summers simply by building my most recent pages using techniques and skills i've learned from reading webmaster world.

as i build more SE optimized pages i'm expecting future summer dropoffs to be less dramatic, and hopefully even eliminate them completely :)

take care,

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