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The patent, titled “Systems and methods for enticing users to access a web site [sic],” protects Google’s system of changing a company logo to correspond with a special event or story line as well as its practice of associating a link or search results with said special event logo. Google co-founder Sergey Brin is credited as the inventor of the system.
[edited by: Leosghost at 9:55 pm (utc) on Mar 22, 2011]