A/B split testing

What's the deal?

[moose606]

I am considering some A/B split testing. This uses redirects to different versions of a home page, for example, and then tracks conversions. Is this considered cloaking? If so, what do all the major players do for split testing (ie: Dell, Amazon)?

[volatilegx]

> Is this considered cloaking?

No.

But, it might be considered "using sneaky redirects".

> hat do all the major players do for split testing (ie: Dell, Amazon)?

Their pages are written dynamically. There is no need for redirection.

[moose606]

Thanks.
What is a static site supposed to do if they want to do split testing?

[volatilegx]

It isn't as easy to do split testing with a static site. I don't recommend using JavaScript/CSS to do it because you could get a hidden text penalty.

Maybe you could use Server Side Includes to do it?

[moose606]

Thanks for the help.