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The importance of no snippet

Loopy text extraction

     
1:37 am on Nov 6, 2007 (gmt 0)

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WebmasterWorld Senior Member vincevincevince is a WebmasterWorld Top Contributor of All Time 10+ Year Member

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I pulled a whole page of cloaking content which was IP targetted to Google alone. There was no cache... ...came out of the snippet.

Searched for the URL; got something like:

[TITLE HERE]
SNIPPET LINE ONE
SNIPPET LINE TWO
[URL HERE]

Next searched for:
site:[URL HERE} "(END OF SNIPPET) LINE ONE * * * *"

This results in:

SNIPPET LINE ONE THEN THE NEXT PART

Searched for:
site:[URL HERE] "NEXT PART * * * *"

This results in:

THEN THE NEXT PART OF THE TEXT

Searched for:
site:[URL HERE] "OF THE TEXT * * * *"

This results in:

NEXT PART OF THE TEXT AND SO ON AND

etc.

So you must absolutely remove your snippets if you are cloaking content to Google. The same process works fine in reverse " * * * * known bit", to get back to the beginning.

Just using META DESCRIPTION is not enough for this; so long as someone specifies terms at your URL which are not in the description; Google will generate a snippet instead, giving them a route into the page via snippet looping.

6:13 pm on May 10, 2008 (gmt 0)

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WebmasterWorld Administrator incredibill is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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Vince,

There's no way to stop snippets that I'm aware of, assuming if you want that content indexed, there will be snippets. The only point with using NOARCHIVE that the cache page is disabled so someone can't easily see the entire page or even use the cache as a scraping target.

If someone wants to see most of your text through little snippet searches, that's a lot of work to get just a few little results.

6:38 pm on May 10, 2008 (gmt 0)

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WebmasterWorld Senior Member encyclo is a WebmasterWorld Top Contributor of All Time 10+ Year Member

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Google respects
nosnippet
, I don't know about the others:

<META NAME="GOOGLEBOT" CONTENT="NOSNIPPET">

See: Help: Prevent or remove snippets [google.com]

Your cloaked text won't show if you do remove snippets, of course, but you are less likely to get users choosing to visit your page.

6:41 pm on May 10, 2008 (gmt 0)

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WebmasterWorld Administrator incredibill is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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OK, it's early in the morning (for people that stay up til 5am) and I completely forgot about NOSNIPPET!

However you're right, just fixing it in Google doesn't fix it in other places so someone wanting to surf through the snippets could just look elsewhere, assuming you let those places index your site in the first place, or cloaked them the same content you cloaked Google.

Where's that coffee...

12:10 am on May 14, 2008 (gmt 0)

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This is great information. Thanks for the detective work!
 

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