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Does a link to any page help your domain overall?

3:34 pm on Mar 22, 2016 (gmt 0)

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Recently, we've lost a lot of position in Google and I've been told it is due to poor overall domain Power*Trust which I believe is a fancy name for page rank, domain authority, etc. Correct me if I'm wrong? :) They all our poor Power*Trust is due to not having enough good links to our site. It's likely true, so I'm trying to change that.

Now, I know if a quality back link has an anchored text such as "custom tshirts" pointing to tshirtsite.whatever, the helps tshirtsite.whatever rank for that keyword but does tshirtsite.whatever having a quality back link pointing to any page on it's site, regardless of the anchor text, help that domain's overall Power*Trust?

Here is question. Let's say a site has a niche term that is difficult to rank for because a handful of people just do not like who they are and what they stand for. Like a site that sells beer online and some link directory like superawesomelinks.whatever does not promote beer sales for moral reasons so they deny them when they try to add beerstoreonline.whatever to their directory. Instead the webmaster at beerstoreonline.whatever creates this blog article at /blog/ about different types of grains and does mention beer, but the article is clearly about wheat and barley etc. He titles the article, "All about Wheat" and he goes back to same superawesomelinks.whatever directory but now asks them to link his new blog article and titles his link "types of wheat" and submits that link to the directory and it gets improved.

So, although he would rather list his homepage and point to it or use a keyword that relates to who he is like, "buy beer online", does getting a back link from
superawesomelinks.whatever, assuming it is a quality directory, help his OVERALL Power*Trust regardless of where the link comes from? In other words, is something better than nothing.
8:25 am on Mar 23, 2016 (gmt 0)

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WebmasterWorld Senior Member andy_langton is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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I've been told it is due to poor overall domain Power*Trust

I would ask for a "jargon-free" version of that recommendation. Otherwise, it may be that some software or other spat this out as advice and it could easily be wrong.

Recently, we've lost a lot of position in Google

As in, you've recently seen a significant drop in rankings? If so, you're unlikely to "link build" your way out of the problem unless you are acquiring some significantly authoritative links.

To address your question, you get to distribute the weight of links to your site via your own navigation systems. Usually, this favours the homepage regardless of where links go to, because the homepage is the most linked to page on a site. Put another way, the value of an external link goes primarily to the page linked to, which then distributes that value to its own external links. Some people tinker with this process, but, generally speaking, if you have a logical navigation system you wouldn't need to worry about it.