Recently, we've lost a lot of position in Google and I've been told it is due to poor overall domain Power*Trust which I believe is a fancy name for page rank, domain authority, etc. Correct me if I'm wrong? :) They all our poor Power*Trust is due to not having enough good links to our site. It's likely true, so I'm trying to change that.
Now, I know if a quality back link has an anchored text such as "custom tshirts" pointing to tshirtsite.whatever, the helps tshirtsite.whatever rank for that keyword but does tshirtsite.whatever having a quality back link pointing to any page on it's site, regardless of the anchor text, help that domain's overall Power*Trust?
Here is question. Let's say a site has a niche term that is difficult to rank for because a handful of people just do not like who they are and what they stand for. Like a site that sells beer online and some link directory like superawesomelinks.whatever does not promote beer sales for moral reasons so they deny them when they try to add beerstoreonline.whatever to their directory. Instead the webmaster at beerstoreonline.whatever creates this blog article at /blog/ about different types of grains and does mention beer, but the article is clearly about wheat and barley etc. He titles the article, "All about Wheat" and he goes back to same superawesomelinks.whatever directory but now asks them to link his new blog article and titles his link "types of wheat" and submits that link to the directory and it gets improved.
So, although he would rather list his homepage and point to it or use a keyword that relates to who he is like, "buy beer online", does getting a back link from
superawesomelinks.whatever, assuming it is a quality directory, help his OVERALL Power*Trust regardless of where the link comes from? In other words, is something better than nothing.
