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Tumblr To Add Paid Adverts From May 2, 2012

10:28 am on Apr 19, 2012 (gmt 0)

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Tumblr To Add Paid Adverts From May 2, 2012 [bbc.co.uk]
Blogging platform Tumblr is to introduce paid advertisements on its service, despite its owner once saying that online ads "turn our stomachs".

The site's founder David Karp said brands would be offered space within the site's "dashboard" from 2 May.

Many brands already use Tumblr, but this will be the first time they can pay for added exposure on the platform.

Tumblr has been seeking extra revenue streams after enjoying rapid growth over the past 12 months.

The adverts will appear in the service's pre-existing "radar" slot which is currently used to showcase popular posts from other users.

9:18 am on Apr 20, 2012 (gmt 0)

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They have an extensive library of adult content which is generally not something most non-adult brands want to associate with. I wonder how that will work out.
6:02 pm on Apr 22, 2012 (gmt 0)

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I sure it will work out fine for artists needing and wanting more exposure to their work.
11:10 pm on Apr 27, 2012 (gmt 0)

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I bet the conversion would be horrible from that site...
1:31 pm on May 15, 2012 (gmt 0)

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This might just be the start of the decline for Tumblr.
2:42 pm on May 21, 2012 (gmt 0)

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That mean free blog service with no revenue from it?
I think there is no reason for using Tumblr for blogging after this conversion!

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