Ask Jeeves will launch its own pay-per-click platform

Sheee, what took them so long?

[weeks]

All the Wall Street Journal is offering right now is that headline.
MediaPost reported that

It primarily will be based on keyword bidding, but with some measure of relevance, such as click-through rates, factored into the advertiser's ultimate cost. The minimum bid will reportedly start at 5 cents.

Barry Diller is having an impact already, perhaps?
Are they still going to run Google ads as well?

[edited by: jatar_k at 2:40 am (utc) on July 28, 2005]
[edit reason] fixed quote tag [/edit]