AskJeeves Doubles Its Traffic

[sidyadav]

[dmnews.com ]

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The Internet measurement firm said yesterday that Ask Jeeves' monthly unique visitors ballooned to 39.3 million, up from 15.7 million in May. The traffic explosion, which vaulted the company up 18 places to No. 6, came thanks to the addition of properties acquired through Interactive Search Holdings, including the MyWay, iWon and MySearch portal sites.

So I guess acquisitions do pay off....

Sid

[caine]

Interesting article - i already thought that becuase of the acquisition with interactive that they were placed 7th, so they've moved to 6th - replacing whom?

[shorebreak]

Those numbers don't mean nothin' unless they have the stamp of approval of... all of you on this board who are advertising on Ask Jeeves.

Putting aside the traffic you get from AdWords on AskJeeves/iWon/Excite, do any of you advertisers have anecdotes on the growth of your traffic (paid or otherwise) from either Ask Jeeves specifically, or the greater Ask/ISH?

These growth numbers sound great and all, but conversely I read an interesting Hitwise May 2004 report saying that while AskJeeves market share grew 39% 8/03-4/04, ISH's market share shrunk 38.5%. Given ISH's absolute market share was 3X AskJeeves' as of 8/03 that would seem to imply that ASKJ/ISH as a whole lost significant market share during that period.

Again, though, what I'm trying to educate myself on is not market share but traffic volume, so if any of you can speak to ASKJ/ISH traffic growth/shrinkage, I'd love to hear about it.

Thanks,
Shorebreak