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We’re currently trialing our DADS, DAFS, and AnswerFarm technologies with NASCAR-related information, which we chose because the sport generates massive amounts of structured data. And queries about NASCAR continue to grow rapidly – it was one of the most-searched sports on Ask.com in 2008. Our goal is to give consumers answers instantly on the first results page to queries such as “who is the driver of car #60 in NASCAR?”
More importantly, we’re setting out to answer these types of queries regardless of how they’re phrased… something no search engine today can do.