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Barry Diller's IAC Pools Sites In Ad Sales Targeting System

     
4:43 pm on Jun 23, 2008 (gmt 0)

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So while it's keeping on with its plans to divide those myriad companies into five separate publicly traded business units, IAC is pooling them with an ad-sales and targeting system -- think of it as an internal, IAC-focused ad network -- that will marry data from across all its assets to sell audience segments such as wealthy consumers, travelers and sports fans. IAC is calling those groups "audience cubes."

Barry Diller's IAC Pools Sites In Ad Sales Targeting System [adage.com]

5:17 pm on June 23, 2008 (gmt 0)

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Well, it's about danged time he's doing something to tie these together. Could get quite a bit of leverage up the ad revenue ladder from the way it's described.

Not at all sure though if I can see the Microsoft interest part. Would MS really want to manage a stable of consumer sites?

 

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