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IAC/InterActiveCorp is planning a series of start-up Web sites, including sites aimed at African-Americans, kids and news junkies, as it prepares for a restructuring that will carve off most of its older media businesses.
First up is the launch Thursday of RushmoreDrive.com, a search engine specifically targeting the black community by offering relevant search results, as well as news and job listings.
IAC Extends Vertical Sites Aimed At African-America Search [online.wsj.com]