Ask's new AD campaign.

Derogative against google!

[rj87uk]

The new ad shows someone searching for music and looks like you can demo songs / see popular tracks and also a mouse over preview etc.

Then it shows google serps (looking bland) with no sound or anything and goes "Does yours do this?"

I would think google would have something to say about that.

RJ

[Philosopher]

What can Google say? Ask isn't saying anything untrue, it's simply making a comparison of features.

I actually like the commercials. They are trying to set themselves apart from other engines which is smart.

[caine]

the ad's are pretty cool, whether there sufficient to pull visitors from G / Y / MSN is another matter. Then the bigger question has to be the relevance of what they are delivering!

[martinibuster]

Those were great ads. I loved it. Ask made it's point elegantly. Reminded me of the Apple ads, except it wasn't exagerrated nor featured smug people.

[superclown2]

Some of my sites have done very well from Ask over the last month, better than they've ever done from Google in fact, so perhaps their ads are working!