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Maybe the Ask.com ad campaigns are getting some traction. Hard to believe that with all that money and tech people, MSN seems to be slipping behind Ask.com.
Not in every market or every client but in some cases, it sure seems like Ask is gaining.
Last December they were at the SES trade show, and promised that they had cleaned up their act and were providing higher quality traffic. So I tried them again. Mistake. Same story. Fraudulent clicks from the same bad affiliate.
Fool me once, shame on you. Fool me twice, shame on me. I am never dealing with Ask again.
And the fact that they provide more clicks than MSN is a negative.
The good thing about MSN AdCenter, and the reason is provides high ROI, is that the traffic is low. They don't have sleazy affiliates. Or any affiliates. All the traffic is from msn.com and live.com, so it is limited in size, but it is quality traffic. I just worry that MSN will soon take on affiliates, partly in response to advertisers complaining about low traffic levels. As far as I'm concerned, low traffic levels are a good thing.
As for MSN not having traffic and poor affiliates...they will have content providers soon enough.
Ask does arbitrage to a level that only Geosign did - but Ask is untouched because it is a Google XML partner and a big "brand"