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Ask.com Ad Campaign: Why?

   
9:42 am on Jun 25, 2007 (gmt 0)

WebmasterWorld Administrator engine is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



HERE'S a question for Ask.com owner Barry Diller: how many martinis did the marketing team tuck into before signing off on the search engine's new TV campaign - you know, the one featuring former O.J. Simpson houseboy Kato Kaelin?

The spot, featuring a woman in a "Material Girl"-like scenario being feted by men as she sings about getting what she was looking for - which, in this case, was pictures of Kaelin - has the unmistakable feel of something that would appear genius only to those who are inebriated.

Ask.com Ad Campaign: Why? [nypost.com]

[edited by: tedster at 6:11 pm (utc) on June 30, 2007]
[edit reason] typo fix [/edit]

11:19 am on Jun 25, 2007 (gmt 0)

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I think ask.com advertising should be simpler, direct and immediately relevant to their product.

The adverts are a mess

4:24 pm on Jun 30, 2007 (gmt 0)

WebmasterWorld Senior Member essex_boy is a WebmasterWorld Top Contributor of All Time 10+ Year Member



NMo I have to disagree, I love their adverts. It harks back to the days when the web was a wild fronier and people started what are now big dot coms in their garage.

Innovative and highly interesting, ask is now showing in my Logs so its working....

6:14 pm on Jun 30, 2007 (gmt 0)

WebmasterWorld Senior Member tedster is a WebmasterWorld Top Contributor of All Time 10+ Year Member



One thing is clear -- this ad campaign does have people talking about Ask. And since it's pretty hard to misspell their name, they achieved a level of buzz/awareness -- although maybe not exactly in the way they were aiming for.
7:14 pm on Jun 30, 2007 (gmt 0)

5+ Year Member



Walt Mossberg just did a glowing review of ASK so they may be picking up steam in spite of their ad campaign.

The look of Ask.com's new search-results pages is more compelling than Google's, writes Walt Mossberg. "Ask3D" is a bolder advance in unifying different kinds of results and presenting them in a more effective manner.

Say what you want about Walt Mossberg, he has the cache to influence millions.

 

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